Sales and Marketing Management
NOVEMBER 11, 2020
Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events. More useful. And a whole lot more fun. Here to Stay. Even when (if?)
Sales and Marketing Management
MAY 8, 2019
Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events. It’s a win-win!
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SalesFuel
AUGUST 14, 2024
Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The The live music ticket sales forecast for the U.S.
Sales and Marketing Management
JANUARY 18, 2021
Personalized Video Will Replace Event Prospecting. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. But the evaporation of events doesn’t mean the evaporation of the need for human interaction.
10,000 Birds
OCTOBER 23, 2020
If you tuned in for the primetime event last night, you were undoubtedly greeted by a rotating cast of talking heads, commentators, and analysts on every channel. The Pundit is a 2016 Syrah from Tenet Wines , a collaborative brand between Ste. I hope they’ve been bird-related drinks, at least.
Sales and Marketing Management
DECEMBER 14, 2018
Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”
Sales and Marketing Management
JULY 12, 2018
Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Often, all it takes is trying something different from the norm to make a brand stand out. Hosting an event or sponsoring one brings people together. Give Freebies.
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