TEST Branding Events Experiments 
Sales and Marketing Management
APRIL 5, 2019
The five stages of design thinking are: empathize, define, ideate, prototype and test.” Say it with me folks, empathize, define, ideate, prototype and test. We use it to create meetings, events and incentive programs, but it’s really at the core of everything we do. Ok, now hold on for a minute…is anyone else confused?
Sales and Marketing Management
DECEMBER 14, 2018
Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”
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Sales and Marketing Management
FEBRUARY 10, 2020
You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. The event is held at Microsoft's headquarters, which means a tour could be one of your “off-the-clock” escapades. Google Marketing Live.
Sales and Marketing Management
OCTOBER 30, 2020
Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .
Sales and Marketing Management
JULY 20, 2020
If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.
Sales and Marketing Management
OCTOBER 23, 2017
Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”
Sales and Marketing Management
AUGUST 16, 2018
Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. Chop and change different aspects of your campaign.
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