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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events. More useful. And a whole lot more fun. Here to Stay. Even when (if?)

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AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign

SalesFuel

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The The live music ticket sales forecast for the U.S.

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The Best Social Media Marketing Avoids These Mistakes

SalesFuel

54% of consumers say they’ll unfollow brands that post intentionally misleading clickbait, says Hootsuite. Another 22% will hide a brand. Boring Content 68% of consumers will unfollow or hide a brand that posts boring content on social media. If a brand is boring, why would they bother to pay attention to its posts?

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A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty

Sales and Marketing Management

Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”

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Best Audience Intelligence Secrets to Influence Hispanic Consumers

SalesFuel

In particular: Copa America Finals: 53% of audience viewership in 2024 was made up of Hispanic consumers Euro Cup Finals: 40% Other major sporting events’ (World Series, Super Bowl and NBA Finals) audiences were only 15%, 14% and 13% made up of Hispanic consumers in 2024, respectively. In fact, compared to the U.S.

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The Power of Pets Initiative

4 The Love Of Animals

Exercise is a vital component of a healthy lifestyle, and research suggests that owning a pet helps increase levels of physical activity. Headquartered in Brussels, Mars Petcare produces brands such as PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, ROYAL CANIN®, NUTRO®, GREENIES®, KITEKAT®, CHAPPI®, and CATSAN®. Tags: events.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. If your business relies on events and conventions, either directly or indirectly, invest time and energy in online alternatives.

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