SalesFuel

JULY 11, 2025

Marketers that want to connect with their target audience must use consumer insight research to gain a competitive edge. How to Research the Value of Consumer Attention Marketers have a long history of trying to reach their target audience through multiple touchpoints – TV, out-of-home, audio, direct mail, etc.

Research

SalesFuel

JUNE 20, 2025

For example, with a sales candidate assessment , you can identify who has the resilience, communication style, and drive needed to succeed in fast-paced selling environments. Strengthens Employer Branding When candidates go through a fair, thoughtful assessment process, it reflects well on your brand. Build a team with purpose.

Emotional

SalesFuel

JUNE 19, 2025

For example, it measures reaction time to gauge how quickly someone processes information. Branding, analytics, and anti-cheating measures are included, and it's compatible with all the major HR platforms. Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Emotional

SalesFuel

JULY 15, 2025

Latest study across 1,350+ audiences reveals changes in AI adoption, healthcare and economic concerns Now in its 16th year, SalesFuel® has launched AudienceSCAN® 2025 – industry-leading market research that uncovers How America Thinks, Shops and Decides. The responses from more than 20,000 U.S. Energy Drink Trends: 37.5%

Medical

SalesFuel

JUNE 20, 2025

Researchers wanted to know about the influence that TV and the best TV advertisements have on consumers. The researchers focused on health care services, legal services, auto dealers and restaurants, among others. These are the people who friends and family often ask for advice about product and brands. More than 4,000 U.S.

Medical

SalesFuel

SEPTEMBER 20, 2024

That spells big opportunity for branding on social media. Branding on Social Media 101 Social’s Impact Not only are most consumers active on at least one social platform, they spend a lot of time on it/them. So, branding on social media has never been more lucrative for marketers.

Branding

10,000 Birds

JUNE 20, 2022

The species name “tukki” is not derived from a beloved but now extinct Eastern European car brand but from the Sumatran word for woodpecker. The HBW entry for the Downy Woodpecker (Reno, USA) illustrates a common phenomenon – apparently, the more a species is known, the more subjects for further research pop up.

Woodpeckers

10,000 Birds

AUGUST 4, 2015

Barker, and Carroll Henderson is a well-researched, copiously illustrated, engaging study of bird feeding practices, personalities, inventions marketing, and companies that developed in the United States from the late 19th century to the present day, with a little bit of Canada, Europe, and South America thrown in. Baicich, Margaret A.

America

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Do plenty of research and learn from the mistakes of competitors in your niche. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Start with the Basics.

Branding

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that. Don’t limit it!

Branding

10,000 Birds

SEPTEMBER 12, 2016

I don’t want some researcher a hundred years from now wondering if my single-observer White-winged Dove in Queens was real so I had to add a photo. Part of the prize was a brand new pair of Zeiss Conquests, which I was more than happy to try out this weekend. And once I saw my number of photos go up I had to add some more.

Kazakhstan

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. There’s no overt branding in this whitepaper. Instructional Videos.

Branding

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign

Sales and Marketing Management

MAY 23, 2018

Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. This is one of the most popular ways businesses are using social media to get their brand out there. A popular athlete promoting your physical therapy website for example can do wonders for your brand.

Branding

SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

Branding

SalesFuel

JULY 12, 2024

Interactive Marketing Interactive marketing is memorable since it gets consumers to engage with your client’s brand. That’s why Bluehost recommends brands host contests in summer months. These activities not only generate high engagement but also product valuable user-generated content that increases brand awareness.”

Branding

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. For example, think about the moment when you return to the day-to-day at your office – all the good vibes and inspiration fades away in the grind. The pile of emails you need to answer. Face to Face?

Los Angeles

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Identify a local charity that aligns well with your branding. Marketing spends will be lower. That makes sense. Next Steps. Next Steps.

Industry

SalesFuel

MARCH 18, 2024

For example, you can easily turn a How-To video into a How-To Guide. It is important to conduct research before making changes to their content marketing programs. Photo by: Brooke Cagle SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Branding

SalesFuel

OCTOBER 14, 2024

consumers feel ignored by brands. For example, in one finding, the research showed that consumers are much more likely to enjoy hunting, fishing and buying lottery tickets…while in contrast, pickleball and tennis top the list of activities marketers find cool.” They don’t make purchases from the brand doing the advertising.

Branding

Sales and Marketing Management

DECEMBER 30, 2019

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. It is a typical example of a transactional relationship that flourished in the pre-digital era. What is Customer Engagement? Understanding the Customer.

Branding

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business.

Campaign

Sales and Marketing Management

JUNE 28, 2018

From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. For example, consider industries, such as medicine or education, that have strict regulations on personal data.

Industry

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

Branding

Sales and Marketing Management

DECEMBER 7, 2020

And with nearly all purchase decisions beginning online, positive brand recognition is a linchpin to success. First-party reviews, collected by the company itself, are ratings and feedback provided by customers or experts upon receiving a product or service from a company or researching that company. Use Google as a research tool.

Branding

Sales and Marketing Management

JUNE 13, 2018

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. In determining their companies’ definitions, leaders should ask themselves two questions: Does the brand have an obvious technology advantage, and are there specific industries and markets where the solution is strongly preferred?

Branding

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

Branding

Sales and Marketing Management

OCTOBER 26, 2018

Turning your customers into brand ambassadors is an outstanding opportunity to get your company and product name out there. And your sales team wouldn’t call a prospect without first researching the person and company. Wrap those little gifts in your brand colors. Tell their story and they’ll tell yours. Give them room to grow.

Branding

SalesFuel

OCTOBER 2, 2024

For example, businesses in the healthcare industry will care about different market trends than those in the retail sector. Meanwhile, a brand that caters to luxury shoppers will need a completely different strategy. SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement

Industry

Sales and Marketing Management

DECEMBER 10, 2018

For example, I can build a perfect profile of my green-thumbed neighbor and send him a highly targeted email about new sprinklers. Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). However, if he's more interested in desert plants, then the message isn’t relevant.

Campaign

Sales and Marketing Management

JANUARY 3, 2018

The research, completed in 2003, details how happiness extends up to three degrees of separation (for example, to the friends of one’s friends’ friends). If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top.

Psychology

Sales and Marketing Management

MARCH 5, 2020

According to HBR, research shows that most sales reps fit into three performance levels: stars, core and laggards. For example, in project-based jobs, where team members must reach specific milestones before the rest of the team can advance, a group-based incentive may get individuals to perform at a higher level. 18 percent lower.

2020

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Thus, in the Attract phase, which is focused on creating trust and thought leadership for the brand, deliver blog posts, press releases and similar material.

France

Sales and Marketing Management

AUGUST 20, 2019

It offered a great example of the rhyme as reason effect : “If the glove doesn’t fit, you must acquit.” Rhymes are easy to remember, making them powerful in branding, so consider using a rhyme in your tagline to enhance your lead generation. Partnering with academic researchers is easier than you think and can be quite beneficial.

Science

SalesFuel

MAY 17, 2024

86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. It’s so important that spending reached $7.53 billion in 2023 and is expected to increase to $11.49 billion by 2027. In fact, 85% of marketers say they’re confident in their ability to measure games advertising.

Game

SalesFuel

JUNE 24, 2024

Performance Marketing vs. Brand Marketing According to a study by Nielsen, 70% of marketers are prioritizing performance marketing over brand marketing. The problem with this plan is that they’re planning on reducing their brand marketing efforts. Take the effectiveness of TV ads, for example. Digital Video: 1.7

Campaign

Sales and Marketing Management

OCTOBER 23, 2020

Illustrate through data and real-life examples why you are the best option in the marketplace. Research happenings within the customer’s industry and within their specific business. Another useful personalization tactic is to mimic your prospect’s branding. Do your homework before writing the proposal. Make it easy.

Branding