SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Brand lift studies can detect whether ad campaigns are attracting attention. Researchers found a 4.7

Branding 59

Branding Campaign Research Rights 59

SalesFuel

MAY 20, 2024

What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown.

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

NOVEMBER 8, 2017

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Evaluate your data and the power it provides, then get ready to test your theories.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Evaluate your data and the power it provides, then get ready to test your theories.

Groups 72

Groups Industry Experiments Experience 72

Sales and Marketing Management

DECEMBER 10, 2018

For example, I can build a perfect profile of my green-thumbed neighbor and send him a highly targeted email about new sprinklers. Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). However, if he's more interested in desert plants, then the message isn’t relevant.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). Examples: A new channel or tactic to unearth new opportunities for the business.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). Examples: A new channel or tactic to unearth new opportunities for the business.

Branding 48

Branding France Adoptable Raised 48