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How to Excel at Delivering the Right Client Experience

SalesFuel

Each industry is challenged to provide a personalized client experience (CX) for their set of unique customers. The Right Client Experience Varies by Industry Hospitality views loyalty as a growth engine. In a nutshell, that’s the product of the right client experience. How would you know?

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step Two: Immerse Them in Your Brand.

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The Lazy Business’ Guide to Digital Customer Experience

Sales and Marketing Management

Author: Michael Deane Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology, not the other way round.” That credo helped him create one of the world’s most loved and valuable brands. Here’s how to improve your digital customer experience and prevent your customers from churning.

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand.

Branding 102
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How to Use Experiences to Motivate and Unite Your Sales Team

Sales and Marketing Management

To motivate and unite your sales team, you must create lasting, memorable and influential experiences that encourage them to believe in the goals you set before them. Experience is the most underrated problem-solving asset in business. Experiences are the most effective way to get people to arrive at your desired behaviors and beliefs.

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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100