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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand.

Branding 102
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You Are the Brand

Sales and Marketing Management

Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. It centers on the participant’s entire journey and infuses all the things that make up an amazing experience: intrigue, inspiration, influence, impression, interruption and immersion.

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How to Use Experiences to Motivate and Unite Your Sales Team

Sales and Marketing Management

To motivate and unite your sales team, you must create lasting, memorable and influential experiences that encourage them to believe in the goals you set before them. Experience is the most underrated problem-solving asset in business. Experiences are the most effective way to get people to arrive at your desired behaviors and beliefs.

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University of California-Berkeley Wins AdMall® “Best Use of Marketing Research” Award at National Student Ad Competition

SalesFuel

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. The focus of this year’s competition is the brand Tide. Congratulations to Berkeley’s NSAC team on their award,” says SalesFuel CEO C.

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4 Ways to Make the Most of Virtual Sales Meetings

Sales and Marketing Management

Sales meetings should not be a one-sided presentation but a constant discussion. People have been meeting through video for months now and as a result, may have a hard time staying engaged during a presentation. Find places in your presentation to insert mild humor, where appropriate. Turn the meeting into a conversation.

Branding 127
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Marketing Fundamentals: Selected Hot Ad Trends

SalesFuel

That’s not a good way to present your client’s video ads. Adults under age 55, men, parents of children under 18, and parents with children at home are even more likely to agree with the three points above. There, you can look up which social media platforms that audience is the most active on.

Game 59