SalesFuel

MAY 20, 2024

The difference in effect was purely psychological. And before you start thinking, “Well, the audio ads must have been written more compellingly,” no. What participants heard and what they read were considered by researchers to be “one and the same.”

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

NOVEMBER 30, 2020

Both experience autonomy, uncertainty, ups, downs and constant pressure to produce. They operate with perfect efficiency and no psychological distractions. They improve with time and experience. Your company, your MLM brand or your licensor probably has identified the tactics that work best. We humans are different.

Emotional 102

Emotional Unwanted Branding Psychology 102

Sales and Marketing Management

JANUARY 3, 2018

If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top. You can build a great brand in your territory that differentiates you from the competition just by treating your reps with respect and recognizing their efforts.

Psychology 72

Psychology Phoenix 2003 Massachusetts 72

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. Create a Pleasurable Experience for Your Leads. Day 1 – The “Welcome” Email.

Phoenix 94

Phoenix Branding Psychology Emotional 94

Sales and Marketing Management

DECEMBER 17, 2018

Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. How does one manage to keep customers engaged and loyal to their brand? A common mistake we notice is that brand managers get too caught up preventing problems. Loyalty rewards also hide a special benefit for your brand.

Los Angeles 95

Los Angeles Branding Industry Psychology 95

Sales and Marketing Management

FEBRUARY 10, 2020

You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Hope to see you there!

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

MAY 22, 2020

It isn’t a formula or psychological lens to mass produce. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Remember, empathy is not a trick. So avoid copying and pasting. Sales is not a zero-sum game.

Psychology 71

Psychology Branding Game Research 71