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You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Hope to see you there!
But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. If you’re successful, you create a foundation for better customer experiences and longer-lasting partnerships. There’s a lot on the line in the “why evolve” moment. Why Change?
The difference in effect was purely psychological. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown. What participants heard and what they read were considered by researchers to be “one and the same.”
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