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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. To deliver a world-class customer experience, focus on people skills, a personalized service and a thorough measurement program. Covering the Bases.

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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. This hasn’t changed, even with software as a service (SaaS) and cloud-based technology. To deliver a world-class customer experience, focus on people skills, a personalized service and a thorough measurement program. Covering the bases.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

From farmers asking their neighbors for advice on the best cattle feed suppliers to celebrities promoting toothpaste in television commercials, another customer’s experience is a powerful endorsement. While it’s clear the influence of customers and their experiences is becoming the key to closing a deal, it’s easier said than done.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Tessa Burg is the vice president of user experience and technology at AMG , a pipeline marketing agency based in Solon, Ohio. With more than 15 years of experience in the marketing technology and software space, Tessa works to help clients execute engaging multiplatform experiences and products that bring their brands to life.

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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

It emphasizes that it’s not what you’re selling, but how you’re selling, and that the entire purchase experience is more influential than the company and brand, product and service delivery, and the value-to-price ratio. Leading a Winning Team.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. First of all, before you can put your email autoresponder software and strategy in action, you’ll need to develop a strategy that’ll help you turn cold website visitors into email subscribers. The rest will follow!

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