Sales and Marketing Management

JUNE 22, 2020

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success. Covering the Bases.

Experiments 83

Experiments Experience Adoptable Seals 83

10,000 Birds

JANUARY 22, 2015

A mozzie bites me, so I take the “Expedition Plus Insect Repellent” from my rucksack (when I think about it now, any local brand would probably be equally efficient, but they lack the word “expedition” which immediately turns you into a proper explorer) and start spraying my hands and neck. Telia, copyright © Nitin Bhardwaj.

Tigers 258

Tigers India Killing 2006 258

Sales and Marketing Management

AUGUST 3, 2020

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success. Covering the bases.

Experiments 71

Experiments Experience Adoptable Seals 71

Sales and Marketing Management

MARCH 26, 2018

This gold standard of education brought awareness to potential clients and gave brands a platform to flaunt their latest products. Attendance has plummeted at shows that once were industry staples for luxury brands, oil and gas companies, and more. If attendees were lucky, a little fun was mixed in for good measure.

Branding 72

Branding Missouri Chicago Industry 72

Sales and Marketing Management

FEBRUARY 22, 2019

However, Forrester Consulting found that less than half of sales enablement leaders (45 percent) are confident in the level of brand consistency delivered across channels during the sales process. To guarantee uniformity across your brand, supply updated information through your sales platform to both direct and indirect sellers.

Branding 87

Branding Adoptable Groups Experience 87

Sales and Marketing Management

DECEMBER 1, 2017

Our company once worked with a brand that made a simple change in the sending field of its email. After partnering with a new company, the brand decided to send an email with the new partner’s name in the “From” field while using the original company’s customer relationship list.

Branding 74

Branding Collecting Experience Experiments 74

Sales and Marketing Management

MAY 31, 2018

If the experience they get isn’t par excellence, they will hit the back button without giving it a second thought. So, “Surprising Mobile E-commerce Statistics that Will Change the Way You Do Business” becomes “Mobile E-commerce Statistics for Marketers.”. Don’t Ignore Mobile SEO.

Branding 74

Branding Abandon Abandoning Abandonment 74