Sales and Marketing Management

OCTOBER 12, 2020

While no operator’s manual exists to handle an emergency as unique as this one, I think I’ve come away with at least some rough guidelines that could be helpful to other sales organizations, whether for managing the current crisis or the next one. . The 5 Biggest Lessons I Learned. . Customer relationships will become muddled.

2020 127

2020 Experience Experiments Branding 127

Sales and Marketing Management

DECEMBER 1, 2017

Our company once worked with a brand that made a simple change in the sending field of its email. After partnering with a new company, the brand decided to send an email with the new partner’s name in the “From” field while using the original company’s customer relationship list.

Branding 74

Branding Collecting Experience Experiments 74

Sales and Marketing Management

SEPTEMBER 24, 2019

It might make sense for your organization’s hierarchy to have each of your reps specialize in different product lines and services, for example, but that probably isn’t how your customers experience, research and purchase your services. For example, the teams and communications that support trade shows and brand marketing work separately.

Experience 66

Experience Experiments Campaign Branding 66

10,000 Birds

AUGUST 4, 2015

Shelves of feeders to choose from, ranging from inexpensive tubes to porcelain sculptures; bags and barrels of shelled and unshelled seed, including something called variously thistle, nyjer or niger; guidelines on when, how, where to do the actual feeding. There was cleaning, lots of cleaning of feeders and yard. And squirrels.

America 227

America Squirrels Industry Birds 227