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What Sales Leaders Can Learn From Franchise Business Owners

Sales and Marketing Management

Both experience autonomy, uncertainty, ups, downs and constant pressure to produce. They operate with perfect efficiency and no psychological distractions. They improve with time and experience. Your company, your MLM brand or your licensor probably has identified the tactics that work best. We humans are different.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. Create a Pleasurable Experience for Your Leads. Day 1 – The “Welcome” Email.

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How you manage makes a difference

Sales and Marketing Management

If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top. You can build a great brand in your territory that differentiates you from the competition just by treating your reps with respect and recognizing their efforts.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. How does one manage to keep customers engaged and loyal to their brand? A common mistake we notice is that brand managers get too caught up preventing problems. Loyalty rewards also hide a special benefit for your brand.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Hope to see you there!

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. If you’re successful, you create a foundation for better customer experiences and longer-lasting partnerships. There’s a lot on the line in the “why evolve” moment.

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How to Boost Revenue with an Audio Commercial

SalesFuel

The difference in effect was purely psychological. And before you start thinking, “Well, the audio ads must have been written more compellingly,” no. What participants heard and what they read were considered by researchers to be “one and the same.”