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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. All over the world, companies dedicate time and resources to promoting and managing their EB because it truly does pay off. If you’re an employer branding professional, these facts are nothing new.

Branding 100
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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

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Accessibility Matters II:  Birdability Q&A

10,000 Birds

The emails from birders with access challenges sharing how something we did or a resource we created for them to use, and how that has made a positive impact on their birding (and so, their lives) are the ones that really get me in my loveheart. I want to be more welcoming and inclusive, but I didn’t know how. Thank you for showing me.”

Virginia 264
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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Author: Rilind Elezaj Given the technological resources available these days, you can set up a website and populate an online store in just a few hours. Here are a few digital marketing strategies your brand should be focusing on. Another way to promote your brand is to make use of videos. Start with the Basics. Personalization.

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How to Use Experiences to Motivate and Unite Your Sales Team

Sales and Marketing Management

To motivate and unite your sales team, you must create lasting, memorable and influential experiences that encourage them to believe in the goals you set before them. Experience is the most underrated problem-solving asset in business. Experiences are the most effective way to get people to arrive at your desired behaviors and beliefs.

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4 Keys to Gaining the Most Value From Your CRM Program

Sales and Marketing Management

Author: John Wells Brands have finite resources and budgets but an infinite appetite for growth. Because they need to decide where to spend those precious resources, they often leave a customer relationship management program at the table without understanding its true value. Understand the entire customer experience.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success. Covering the Bases.