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How Can Sellers Conduct the Best Prospect Research?

SalesFuel

Steer studies a prospect's digital presence by examining their social media and assessing their websites user experience. Subscribing to newsletters or product trials helps gain key insights into their brand, customer interactions and potential pain points.

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Top 20 Pre-Employment Assessment Tools for Better Evaluation

SalesFuel

They're like advanced background checks, using software to evaluate applicants, making it easier to catch potential issues and recognize standout qualities that might not show up on paper. A good tool should also make the candidate experience better, not confusing or frustrating. Which one will you choose?

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. To deliver a world-class customer experience, focus on people skills, a personalized service and a thorough measurement program. Covering the Bases.

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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. This hasn’t changed, even with software as a service (SaaS) and cloud-based technology. To deliver a world-class customer experience, focus on people skills, a personalized service and a thorough measurement program. Covering the bases.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

From farmers asking their neighbors for advice on the best cattle feed suppliers to celebrities promoting toothpaste in television commercials, another customer’s experience is a powerful endorsement. While it’s clear the influence of customers and their experiences is becoming the key to closing a deal, it’s easier said than done.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Tessa Burg is the vice president of user experience and technology at AMG , a pipeline marketing agency based in Solon, Ohio. With more than 15 years of experience in the marketing technology and software space, Tessa works to help clients execute engaging multiplatform experiences and products that bring their brands to life.