Remove TEST
Remove Branding Remove Experiments Remove Trends
article thumbnail

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Perform a pilot test. Bank of America did this.

Groups 87
article thumbnail

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Perform a pilot test. Bank of America did this.

Groups 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Things to Regularly Review On Your B2B Website

Sales and Marketing Management

Having a website that stands out and delivers a great user experience can help potential buyers find your business and encourage them to engage, be that making a purchase or sending an initial enquiry. . Do you have a strong brand message? The brand message needs to be strong, clear and consistent. Is the design user-friendly?

article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. You can also rub elbows with influential people.

article thumbnail

AI’s Role In Sales and Marketing

Sales and Marketing Management

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. The trend in sales over the next decade will be to harness data as a strategic asset and to derive valuable customer insights that are easy to understand and quick to action.