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Corporate Branding of Birds for Conservation: A Modest Proposal

10,000 Birds

No brand recognition at all.” ” Glancing at the man who’d interrupted, I remembered exactly how his family first made their money and decided to move ahead quickly. “We’ll take the Peregrine Falcon ,” at least seven voices said at once. That species could use a cash infusion right away.”

Branding 155
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Peterson Field Guide to Birds of North America, Second Edition: A Field Guide Review

10,000 Birds

A Field Guide to the Birds: Giving Field Marks of All Species Found in Eastern North America was published in 1934 by Houghton Mifflin (note–Peterson was 26 years old), after being rejected by four publishers. Adding the 76 new species in the Hawaii section, this makes coverage of approximately 884 species.

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National Geographic Field Guide to the Birds of North America, 7th Edition: A Field Guide Review

10,000 Birds

The 7th edition of the National Geographic Field Guide to the Birds of North America covers 1,023 species that reside, migrate, or have been documented as accidentals or exotics in North America. Species Accounts: With 1,023 species, National Geographic 7 continues to cover the most species of any North American field guide.