This Is Not Your Father’s Marketing Plan, and That’s Good
Sales and Marketing Management
OCTOBER 23, 2017
famously promoted the fish sauce he was known for (so beloved across the Mediterranean that even people in France knew his name) with descriptions he knew would appeal to well-heeled consumers; mackerel as the “flower” of the sea. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D,
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