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In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focusgroups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and The current state of market pulse insights. and why.
A pulse on the industry heartbeat helps you respond before the competition. FocusGroups : Think of a focusgroup like a conversational mirror, reflecting back the honest opinions and perceptions of a targeted audience, helping you better understand what resonates.
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