Sales and Marketing Management

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Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

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Sales and Marketing Management

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In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and The current state of market pulse insights.

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Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

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