Sales and Marketing Management

MARCH 5, 2020

According to HBR, research shows that most sales reps fit into three performance levels: stars, core and laggards. a case of wine or whiskey, tickets to a game, etc.). Leeatt Rothschild has over 15 years of experience at the intersection of business, sustainability, and brand purpose. 18 percent lower.

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Sales and Marketing Management

AUGUST 20, 2019

Rhymes are easy to remember, making them powerful in branding, so consider using a rhyme in your tagline to enhance your lead generation. As subtle as these behavioral science tools may appear, researchers have found extremely powerful results. The application of behavioral science can up your game by enhancing your business results.

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SalesFuel

MARCH 8, 2024

Cancel culture has got brands on high alert. Basically: It’s when a group of people put pressure on consumers as a whole not to engage with a brand or person because of something that person/brand said or did. 71% of consumers believe that the content surrounding a brand’s ads reflects its values.

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Sales and Marketing Management

NOVEMBER 30, 2018

What began as a hunch has continuously been validated over the years, both from personal experience and in scientific research. It’s like doubling down in a game of blackjack: you learn more, you invest more. The bottom line: the approach is inherently flawed. Double Down. Simply match your investment to the probability of the win.

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Suffering Game Branding Research 76

Sales and Marketing Management

MAY 22, 2020

Research and prioritize opportunities. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Offer insights from proprietary research. Sales is not a zero-sum game. No one is immune from its impact. Probably not.

Psychology 71

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Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. Enabling our sellers to hear directly from clients was game-changing.”??. But it takes extra effort and strategy that most B2B organizations are not yet undertaking.

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Game Branding Industry Research 72

SalesFuel

MARCH 22, 2024

CTV ads are not only viewed through TVs, but also dongles, gaming consoles, sticks, and TV apps. Photo by: Phillip Goldsberry SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Digiday data highlighted in a previous SalesFuel blog post agrees. Ancillary devices, that’s how.

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SalesFuel

NOVEMBER 22, 2024

Open Source Intelligence (OSINT): Overview OSINT relies on collecting information from diverse, openly accessible sources: social media posts, research papers, government records, and even the dark web. The lines get blurry when handling public data because it's not always clear what's fair game and what's crossing a personal boundary.

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SalesFuel

JANUARY 3, 2025

User demographics, engagement trends, and sentiment reveal the makeup of a brand's audience: age, interests, pain points, and preferences. Brands want to be more than just familiar faces; they want to truly connect. You won't win over your audience with a fake or forced tone but with a brand voice that's unwaveringly you.

Branding 52

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SalesFuel

OCTOBER 2, 2024

Here’s how to make a holiday email game plan you can put into action immediately. Countdown Timers While brands focus on email marketing ideas that make consumers feel good, don’t forget fear is also a good motivator. 27% of U.S. consumers have already started their 2024 holiday shopping ! What are you waiting for?

Emotional 76

Emotional Game Branding Research 76

SalesFuel

NOVEMBER 3, 2024

By transitioning from a franchise to a brand license company and focusing on younger optometrists, TSO has managed to stay relevant in a competitive industry. Like everything is secondary to mindset and the inner game you play to achieve success. Mindset rules everything. Business doesn't stay static.

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SalesFuel

DECEMBER 30, 2024

Lets look at two topics: brand safety and ad fraud. Brand Safety Marketers invest significant funds into building brand reputation. These days, its easy for a bad actor to destroy brand value using the latest technology. You must assure them that youre working to protect their brand and to reduce ad fraud.

Game 64

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SalesFuel

NOVEMBER 8, 2024

Take Advantage of Mobile Gaming Ads Did you know that almost 70% of gamers say they’d rather give up TV and social media before mobile games ? Plus, Exploding Topics says that they’re twice as likely to pay attention to in-game display ads than ads on the internet.

Game 87

Game Branding Research Experience 87

SalesFuel

NOVEMBER 22, 2024

B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. Influencer Marketing Tools: Social Video B2B’s Mistrust of Influencers According to a study from Ogilvy , B2B brands don’t trust influencer marketing. They’re too focused on their brand’s credibility and trustworthiness to do more research.

Branding 59

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SalesFuel

MARCH 10, 2025

Because younger consumers exhibit fresh ways to interact with brands online, your accounts need new ad placement strategies. Analysts note that this means marketers must step up their game and make sure information is consistent across major marketing channels: brand website, social media profiles and posts and online ads.

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Branding Game Research Industry 59

SalesFuel

DECEMBER 27, 2024

And this state of affairs could be a game-changing opportunity for your client. Brand Safety These days, marketers are hyper-alert to any potential negative impact on their brands. But Neustar research reveals that adjusting audios share of the media mix would deliver a boost in ad-directed sales of more than 30%.

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Campaign Branding Game Research 59

SalesFuel

NOVEMBER 6, 2024

Sometimes, the influencer’s public image changes and is at odds with a brand. Typically, your clients will use them in the context of their brand. Consistency Brands like virtual influencers because these characters do not age or have days when they are unavailable. Virtual influencers exist entirely in social media. Fashion 28.9%

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SalesFuel

NOVEMBER 24, 2024

With these tools, the waiting game is over. When hunting for needles in digital haystacks, cybersecurity experts and researchers rely on Maltego to unearth key links and spot the glue that holds them together. SpiderFoot Meet SpiderFoot, the ace up your sleeve in the cyber security game.

Collecting 59

Collecting Research Pro-Test Game 59

SalesFuel

FEBRUARY 25, 2025

Companies have a completely new way of operating now that artificial intelligence tools for digital marketing are available, and this has changed the game when it comes to figuring out what customers want and effectively targeting them. Customizable Reports : Generates in-depth reports to aid investment research and risk assessment.

Industry 52

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SalesFuel

JANUARY 30, 2025

Trend analysis, idea refinement, and brand synergy all come down to critical thinking for creative professionals, who rigorously examine their work to verify it meets the brand's high standards. Beef up your hiring game by knowing these trouble signs, what's behind them, and how to eliminate them. Why not give it a spin today?

Emotional 59

Emotional Industry Experience Experiments 59

Sales and Marketing Management

SEPTEMBER 1, 2017

Do you use clothing to brand yourself? One of my craziest and most unique creations was the design of a video game for salespeople. My designer delighted me by making this three-level game customizable. Games and apps are fairly easy to produce now and pricing varies. This isn’t just about logos. Hoodies, hats or caps?

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SalesFuel

JANUARY 20, 2025

Key Applications of AI in Advertising Whether it's spotting hidden ad space or treating each customer like royalty, AI is turbocharging the ad game. Brands are being reinvigorated by amplifying their ad efforts with AI, achieving a triple threat of razor-focused, blazingly fast, and seriously effective campaigns.

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SalesFuel

JANUARY 20, 2025

When consumers settle in to play an online game, they dont appreciate being interrupted by an ad. The Worst-Case Ad Researchers report that nearly 80% of consumers particularly dislike automatic video ads. That means they may develop a negative attitude about the brand. Interruption What is the chief annoyance? Interruption.

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SalesFuel

JANUARY 9, 2025

Data transforms the decision-making process from a game of chance into a calculated strategy. What if the market research shows a declining trend in the demand for similar products? However, data might reveal that while discounts attract customers in the short term, they also reduce profit margins and could devalue the brand over time.

Game 52

Game Collecting Industry Compassion 52