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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104
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Group Seeks to Ban Chinese Fur Trade with Australia

Critter News

The call was issued after the animal rights group discovered that the fur were sourced from the raccoon dog in China, ABC Radio Australia reports. About 10 million dogs in China are killed for their fur, prompting an animal rights group to seek a ban on fur trade to Australia. The dog fur are used are inside lining for ugg boots.

Fur 100
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Making Your Brand Stick: How to Define Your Business Through Consistent Visuals

Sales and Marketing Management

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

Branding 101
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Why Birders Dig Darwin

10,000 Birds

Sometimes we have good days where we discover a long-lost friend or a brand-new one. The biologist David Haig explains, “Speciation comes about when there is recombination and isolation between different groups of genes, so that no longer can genes in one group be recombined with genes in another group.”

Groups 224
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A Brief Tour of Uganda, The Pearl of Africa

10,000 Birds

By the time this post publishes, I’ll be on an airplane heading back to the United States following a truly remarkable two week visit to Uganda as part of a group of western birders visiting there to promote the inaugural African Birding Expo. In the relatively brief period, my group had something on the order of 450 species.

Uganda 196
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The Devil Is In The D-Con

10,000 Birds

Activists and environmental groups went into overdrive, and in March 2014 the State of California approved a ban on the sale of the worst types of anti-coagulants. The photograph in local papers did not show the brand of poison, but the colors on the package were like those of D-Con.

Rats 264
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Empid Mnemonics: There has to be a better way

10,000 Birds

But the one group of birds that we North Americans can legitimately claim to puzzle over are the tyrant flycatchers, particularly the difficult genus Empidonax. We deserve a better brand of bird songs. Yet beginning birders are fed this stuff as if it’s birding lore. It’s time to break free! Birds birdsong empids'

Branding 252