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COVID-19 Has Changed Everything About Selling. Here’s How We’re Handling It

Sales and Marketing Management

While no operator’s manual exists to handle an emergency as unique as this one, I think I’ve come away with at least some rough guidelines that could be helpful to other sales organizations, whether for managing the current crisis or the next one. . This pandemic has been tough and a hard test of sales organizations’ resilience.

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Is Your Company Failing Enough Times to Succeed?

Sales and Marketing Management

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

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How to Write Sales Emails That Get Responses

Sales and Marketing Management

Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. There are three very simple guidelines for writing worthy emails, and being compelling is only one of them. It’s Worth the Effort. The only added cost is the time and effort it takes to write up the targeted emails.

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What Is Open Source Intelligence (OSINT)?

SalesFuel

Here are some types and their applications: Social Media Monitoring Tools : When businesses dig into social media activity on Twitter, Facebook, and LinkedIn, they look for conversational patterns, user satisfaction levels, and brand mentions. Ethical Hacking and Penetration Testing Ethical hackers use OSINT to identify weaknesses in systems.