Branding Guidelines Research 
Sales and Marketing Management
JUNE 28, 2018
From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. It’s not just good for sales, but it also shines the best possible spotlight on your brand.
Sales and Marketing Management
OCTOBER 12, 2020
While no operator’s manual exists to handle an emergency as unique as this one, I think I’ve come away with at least some rough guidelines that could be helpful to other sales organizations, whether for managing the current crisis or the next one. . The 5 Biggest Lessons I Learned. . Customer relationships will become muddled.
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Sales and Marketing Management
FEBRUARY 16, 2018
It is no wonder that some have been branded names such as “tweeting firms.”. Complete Extensive Research. Professional writers are good researchers by default. They understand that one cannot come up with any relevant content without undertaking research. As a business, you have to do extensive research before writing.
Sales and Marketing Management
DECEMBER 10, 2018
Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. There are three very simple guidelines for writing worthy emails, and being compelling is only one of them.
Sales and Marketing Management
DECEMBER 1, 2017
Our company once worked with a brand that made a simple change in the sending field of its email. After partnering with a new company, the brand decided to send an email with the new partner’s name in the “From” field while using the original company’s customer relationship list.
Sales and Marketing Management
SEPTEMBER 24, 2019
Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. For example, the teams and communications that support trade shows and brand marketing work separately. Barriers to measuring ROI.
Sales and Marketing Management
MAY 28, 2017
The company’s brand guidelines are rigid and unyielding, even in the face of evidence that its brand messages and communications are not effective with customers. The dictionary name of the product might actually be part of the company’s name, whether it’s paper, software, bikes or shoes.
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