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The Power of Pets Initiative

4 The Love Of Animals

Mars Petcare and Human-Animal Interaction. For decades, Mars Petcare – through its world-renowned WALTHAM® Centre for Pet Nutrition – has led the way in research in Human-Animal Interaction (HAI), the scientific field that studies the bond between humans and companion animals. About Mars Petcare.

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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

Onescreen.ai’s data shows that marketers say OOH is essential for brand building (93%) and more effective now than pre-2020 (91%). Any type of face works: human, animal, space invader, etc. And 20% of those advertisers doubled their spending. Overall, OOH advertising reached $8.7 billion in 2023, a 2.1% increase from 2022.

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Falcon Wild by Terry Lynn Johnson

10,000 Birds

Falcon Wild is a new book in that long tradition, and this one features a more realistic (though still very slightly romanticized) portrait of a human/animal partnership. Stark, a white Gyrfalcon , is a falconry bird born and raised.

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