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Accessibility Matters II:  Birdability Q&A

10,000 Birds

It turns out that humans are less likely to trample off the trail and damage plants and so on if the trail has a really obvious edge or other boundary. There is also some evidence that supports creating really clearly designated trails to help the local ecosystem. Just start! Because birding is for every body!

Virginia 230
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Identify a local charity that aligns well with your branding. Marketing spends will be lower. That makes sense. Next Steps.

Industry 133
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Create a blog for your website that you can push out through email newsletters and social media. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift.

Research 132
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The curiosity consultant

Sales and Marketing Management

Author: Paul Nolan General Electric executive Beth Comstock called Brad Grossman “human CliffsNotes.” Grossman founded and operates Zeitguide, a company that uses e-newsletters, custom publishing and one-on-one coaching to keep business executives up to speed on the topics they need to know to stay ahead of the curve and the competition.

Industry 101