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Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. It can involve evidence ranging from data and case studies to testimonials and accolades.
These very human decision-makers will be on the lookout for something else a sold investment. Running a branding campaign on social media or an industry trade publication will raise awareness. Prompting them to answer a question in a webinar or during a whitepaper download can result in obtaining information.
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