SalesFuel

SEPTEMBER 30, 2024

Both video and digital display ads “significantly increase brand KPIs.” Video: Increases brand favorability by 12%, purchase consideration by 9% and research intent by 8% Digital Display: Increases brand favorability by 9%, purchase consideration by 8% and research intent by 5% Of course, that’s just a jumping off point.

Emotional 104

Emotional Branding Research Animal 104

SalesFuel

SEPTEMBER 12, 2024

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision. Often, this means going with a known brand. In comparison, the B2B buying process is rarely linear.

Branding 102

Branding Campaign Industry Research 102

10,000 Birds

MARCH 7, 2022

In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. Sensing the disapproval, the Yellow Bittern sneaked away.

Micronesia 186

Micronesia Branding Buffalo Rabbits 186

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

Branding 76

Branding Adoptable Industry Research 76

SalesFuel

NOVEMBER 7, 2024

Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video? Enhance your brand with recognizable visual elements that are consistent over time. According to a study by Wyzowl, 84% of consumers have shared a brand's video on social media.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

OCTOBER 14, 2024

consumers feel ignored by brands. They don’t make purchases from the brand doing the advertising. iHeartRadio says that 72% of consumers won’t make purchases from brands that are ignoring them. Another 75% will go as far as to pay more to support a brand that shares their values instead. Here’s what you need to know.

Branding 59

Branding Lifestyle Meat Research 59

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

Collecting 52

Collecting Branding Soreing Legislation 52

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Industry 83

Industry Research Adoptable Branding 83

SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Create] content that speaks to the interests and needs of your target audience while also informing them,” explains Hello Nuvue. It can involve evidence ranging from data and case studies to testimonials and accolades.

Branding 113

Branding Industry Research Experience 113

Sales and Marketing Management

JANUARY 18, 2021

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. Businesses using a video-based content management solution to do so can quickly scale the personal interaction between prospects to humanize your brand without losing out on outreach scale.

Branding 127

Branding 2020 Adoptable Humane 127

SalesFuel

OCTOBER 11, 2024

Increase Brand Awareness by Becoming a Podcast Sponsor Podcasts’ Reach According to a report by Sounds Profitable , 53% of Americans ages 18+ listen to podcasts at least monthly. So, listeners are more likely to pay attention to and trust these ads and brands. Think what being a podcast sponsor can do for your client’s brand!

Branding 45

Branding Research Rights 45

SalesFuel

OCTOBER 2, 2024

Whether you're targeting a niche market or a massive industry, staying informed allows you to offer tailored solutions that feel relevant. But how do you gather the right information? Meanwhile, a brand that caters to luxury shoppers will need a completely different strategy.

Industry 103

Industry Campaign Lifestyle Branding 103

SalesFuel

APRIL 1, 2024

To get the best SEO results, your client needs to keep their profile informative and up to date. For example, they should include business hours, star ratings, a brief description of what they offer, and contact information. The younger the consumer, the more likely they are to rely on social media to find business information.

Branding 52

Branding Raised Experience Experiments 52

SalesFuel

MAY 13, 2024

You must arm yourself with as much information as possible to establish a platform for your sales pitch presentation. A wealth of information creates a poverty of attention.” Likewise, it’s imperative to consider that your audience doesn’t need all the information. Any preemptive solution before discovery simply won’t work.

Emotional 116

Emotional Branding Research 116

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. 51% of people think "thorough contact information" is the most critical element missing from many company websites. Informational. Build Your Brand on Social Media. What demographics do they share? SEO-friendly.

Branding 120

Branding Campaign 2020 Lifestyle 120

SalesFuel

JULY 18, 2024

Lee Smith asks industry experts one question about trust building, executive presence, personal branding, and adapting their sales skills to evolving customer demands. Each episode is based on human-verified research and analysis from SalesFuel, ensuring listeners receive the most accurate and up-to-date information.

Emotional 104

Emotional Research Campaign Branding 104

SalesFuel

OCTOBER 18, 2024

That means brands get more bang for their buck. Collaborating with influencers who share the experiences, values and interests of a micro audience – bolstered by their geographic proximity to the audience – is a powerful way for brands to create impact. They’ll already have an audience interested in your client’s products.

Branding 45

Branding Campaign Research Rights 45

SalesFuel

AUGUST 14, 2024

Providing information on concert attendees to a concert promoter lofted me from an account executive interested in a quick [sales] to a trusted marketing consultant. The inclusion of AdMall data when I was providing zone maps and other initial requested information changed the conversation about how the cable buy should be built.

Campaign 104

Campaign Industry Branding America 104

SalesFuel

JUNE 17, 2024

Boost Your Client’s Search Rankings with These 3 Tips Focus on Your Client’s Brand Image SEL says that brand matters more than anything else when it comes to search rankings. Build a notable, popular, well-recognized brand in your space, outside of Google search,” SEL recommends. Here’s what they are. It’s a win-win-win.

Branding 52

Branding Industry Research Rights 52

SalesFuel

MAY 20, 2024

Consumers “act on information that’s going away” and “when something disappears, it creates a kind of urgency to respond.” The difference in effect was purely psychological. Researchers hypothesized that audio commercials did better than written ones because of urgency. Consumers want to hear from people just like them.

Psychology 52

Psychology Branding Research Humane 52

SalesFuel

AUGUST 2, 2024

According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. Now, it makes up 27.9% of the average marketing budget, almost at par with martech’s share in 2018. How does SEM paid search get results?

2018 96

2018 2020 Research Campaign 96

SalesFuel

MAY 13, 2024

Another 56% say these types of ads provide them with useful information. So, not only are CTV ads informative, consumers also associate seeing them with positive things. Innovid adds that with DCO, “brands can ensure the most effective creative is delivered to consumers based on signals.”

Branding 52

Branding 2020 Research Rights 52

SalesFuel

MARCH 22, 2024

But does your client know the demographic information of their target audience? With this wealth of information at your disposal, you and your client can craft the best CTV media ads possible. Digiday data highlighted in a previous SalesFuel blog post agrees. Do they know where to place their CTV ads so that they reach that audience?

Branding 52

Branding 2020 2016 Campaign 52

SalesFuel

MARCH 18, 2024

You and your client have probably worked together to come up with some highly engaging and informative content already. Take your client’s video content and expand it to give the target audience more information on subjects they’re interested in. It just may not have gotten in front of the right audience yet.

Branding 97

Branding Research Rights 97

SalesFuel

MARCH 21, 2024

Customer Segmentation Informs Your Actions Keep in mind that emotions are the main language to communicate with customers and understand their needs and expectations. Plus, they are more likely to engage with a brand to share information. Customers see the product as a continuous experience flow, even lasting years.”

Experience 115

Experience Experiments Rights Broker 115

SalesFuel

SEPTEMBER 9, 2024

Your client’s searchable content should cater to their target audience’s: Interests and needs Demographic information Purchasing plans That way, your client’s content will be more likely to be found by this audience’s searches. And social is a powerful tool since 42% of consumers prefer to find brands on social media rather than search.

Campaign 104

Campaign Ohio Branding Research 104

SalesFuel

JULY 5, 2024

consumers still turn to search engines to perform brand name searches. 94% of baby boomers still use search engines to perform brand name searches. For example, only 64% of Gen Zers use search engines for brand name searches. consumers at least begin their brand searches via social media. Forbes says that 84% of U.S.

Branding 52

Branding Lifestyle 2006 Research 52

Sales and Marketing Management

NOVEMBER 19, 2018

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a result, it paves the way for more sales.

Branding 89

Branding Game 89

10,000 Birds

MAY 10, 2022

Not everybody needs a 1000% perfect accessible trail in order to enjoy birds and the outdoors, but one big barrier is not knowing the trail conditions or accessibility information ahead of time, and that’s a really common problem! Describing trails – or organized bird outings – as “easy” just isn’t enough information. Easy for who…?!).

Virginia 239

Virginia Portland Oregon Sanctuary 239

Sales and Marketing Management

MAY 4, 2020

Are you sending irrelevant information and adding to idle chatter in your messages? You might think you have one shot to share information with your recipient, since people may not open your second email. And if that happens, you can always share more information later, when it’s actually requested or desired. It’s not readable.

Branding 106

Branding Raised Suffering Rights 106

SalesFuel

APRIL 29, 2024

Onescreen.ai’s data shows that marketers say OOH is essential for brand building (93%) and more effective now than pre-2020 (91%). After being bombarded with digital ads on their devices, OOH ads can help give consumers information without causing fatigue. You have so much more space than with other ads.

Branding 40

Branding 2020 Human Animals Research 40

SalesFuel

AUGUST 7, 2024

Try to build excitement for the event and promote brand awareness,” she writes. It encourages deeper interaction with your brand, creating memorable experiences and potentially cultivating loyal customers.” And they need to kick start their efforts before the event even takes place.

Branding 52

Branding Research Groups Experiments 52

Sales and Marketing Management

MAY 4, 2020

Are you sending irrelevant information and adding to idle chatter in your messages? You might think you have one shot to share information with your recipient, since people may not open your second email. And if that happens, you can always share more information later, when it’s actually requested or desired. It’s not readable.

Branding 99

Branding Raised Suffering Rights 99

Sales and Marketing Management

JANUARY 16, 2019

The buyer should be able to view a product in store, look up pricing and stock information on their smartphone, and submit an order on their laptop. When issues surface, they should be able to interact with support via phone, email, or Twitter – with the support representative able to access the purchase information and buying history.

Adoptable 103

Adoptable Branding 2020 2015 103

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. 4 Examples of Product-Agnostic Content. Instructional Videos. Instructional Videos.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

JUNE 22, 2020

Marketers should be creating authentic messages for their audiences that resonate with the brand and get right to the point. People have been inundated by nearly every brand they’ve ever interacted with, with messages of how the brand is acknowledging the pandemic and what its plans are for continuing or halting service.

Branding 83

Branding Industry Rights Protection 83

SalesFuel

APRIL 26, 2024

AudienceSCAN on AdMall by SalesFuel has dozens of vehicle shopper profiles, such as: New Car/Truck Shoppers America First Vehicle Shoppers Electric Vehicle Shoppers Diesel Car/Truck Shoppers Luxury Car Shoppers Shoppers of top vehicle brands like Ford, Nissan, Toyota, etc. This information also reinforces the importance of digital strategies.

Industry 52

Industry 2019 Research 2016 52