SalesFuel

OCTOBER 7, 2024

hours per week Radio: An average of nearly 9 hours per week Social Media: An average of nearly 7 hours per week Want to learn more about these consumers (like what ad media types they prefer and more demographic information)? This could be an opportunity to partner with soccer players as influencers for your client’s brand.

Branding 96

Branding Game America Research 96

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding 105

Branding Humane Research 105

SalesFuel

NOVEMBER 7, 2024

Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video? Greater shareability.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

OCTOBER 14, 2024

consumers feel ignored by brands. For example, in one finding, the research showed that consumers are much more likely to enjoy hunting, fishing and buying lottery tickets…while in contrast, pickleball and tennis top the list of activities marketers find cool.” They don’t make purchases from the brand doing the advertising.

Branding 59

Branding Lifestyle Meat Research 59

SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Lee Smith asks industry experts one question about trust building, executive presence, personal branding, and adapting their sales skills to evolving customer demands.

Emotional 104

Emotional Research Campaign Branding 104

SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Create] content that speaks to the interests and needs of your target audience while also informing them,” explains Hello Nuvue. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

Branding 113

Branding Industry Research Experience 113

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

Collecting 52

Collecting Branding Soreing Legislation 52

SalesFuel

MAY 13, 2024

Furthermore, research must proceed any attempt to provide a meaningful solution. You must arm yourself with as much information as possible to establish a platform for your sales pitch presentation. A wealth of information creates a poverty of attention.” Remember, prescription without diagnosis is malpractice.

Emotional 116

Emotional Branding Research 116

SalesFuel

AUGUST 2, 2024

According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. According to a previous SalesFuel blog , based on Gartner research, “Over 33% of CMOs say that AI makes their organizations more time and cost efficient.”

2018 96

2018 2020 Research Campaign 96

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Do plenty of research and learn from the mistakes of competitors in your niche. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Start with the Basics.

Branding 76

Branding Adoptable Industry Research 76

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Industry 83

Industry Research Adoptable Branding 83

SalesFuel

MAY 20, 2024

What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency. Consumers “act on information that’s going away” and “when something disappears, it creates a kind of urgency to respond.”

Psychology 52

Psychology Branding Research Humane 52

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign 104

Campaign Ohio Branding Research 104

SalesFuel

OCTOBER 2, 2024

Whether you're targeting a niche market or a massive industry, staying informed allows you to offer tailored solutions that feel relevant. But how do you gather the right information? Meanwhile, a brand that caters to luxury shoppers will need a completely different strategy. Be seen as a trusted partner, not just a salesperson.

Industry 103

Industry Campaign Lifestyle Branding 103

SalesFuel

MARCH 18, 2024

You and your client have probably worked together to come up with some highly engaging and informative content already. Take your client’s video content and expand it to give the target audience more information on subjects they’re interested in. It just may not have gotten in front of the right audience yet.

Branding 97

Branding Research Rights 97

SalesFuel

JUNE 17, 2024

Boost Your Client’s Search Rankings with These 3 Tips Focus on Your Client’s Brand Image SEL says that brand matters more than anything else when it comes to search rankings. Build a notable, popular, well-recognized brand in your space, outside of Google search,” SEL recommends. Here’s what they are. It’s a win-win-win.

Branding 52

Branding Industry Research Rights 52

SalesFuel

AUGUST 14, 2024

Providing information on concert attendees to a concert promoter lofted me from an account executive interested in a quick [sales] to a trusted marketing consultant. The inclusion of AdMall data when I was providing zone maps and other initial requested information changed the conversation about how the cable buy should be built.

Campaign 104

Campaign Industry Branding America 104

SalesFuel

OCTOBER 11, 2024

Increase Brand Awareness by Becoming a Podcast Sponsor Podcasts’ Reach According to a report by Sounds Profitable , 53% of Americans ages 18+ listen to podcasts at least monthly. So, listeners are more likely to pay attention to and trust these ads and brands. Think what being a podcast sponsor can do for your client’s brand!

Branding 45

Branding Research Rights 45

SalesFuel

APRIL 1, 2024

To get the best SEO results, your client needs to keep their profile informative and up to date. For example, they should include business hours, star ratings, a brief description of what they offer, and contact information. The younger the consumer, the more likely they are to rely on social media to find business information.

Branding 52

Branding Raised Experience Experiments 52

SalesFuel

MARCH 22, 2024

But does your client know the demographic information of their target audience? With this wealth of information at your disposal, you and your client can craft the best CTV media ads possible. Photo by: Phillip Goldsberry SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Branding 52

Branding 2020 2016 Campaign 52

SalesFuel

OCTOBER 18, 2024

That means brands get more bang for their buck. Collaborating with influencers who share the experiences, values and interests of a micro audience – bolstered by their geographic proximity to the audience – is a powerful way for brands to create impact. They’ll already have an audience interested in your client’s products.

Branding 45

Branding Campaign Research Rights 45

SalesFuel

AUGUST 7, 2024

Try to build excitement for the event and promote brand awareness,” she writes. Offer original content, such as a whitepaper or proprietary research. Follow Up Promptly Salesforce research shows that after trade shows, 80% of exhibitors don’t ever follow up with leads. Or, offer a free trial or private demo.

Branding 52

Branding Research Groups Experience 52

SalesFuel

MARCH 21, 2024

Customer Segmentation Informs Your Actions Keep in mind that emotions are the main language to communicate with customers and understand their needs and expectations. Plus, they are more likely to engage with a brand to share information. Customers see the product as a continuous experience flow, even lasting years.”

Experience 115

Experience Experiments Rights Broker 115

SalesFuel

MAY 13, 2024

Another 56% say these types of ads provide them with useful information. So, not only are CTV ads informative, consumers also associate seeing them with positive things. Innovid adds that with DCO, “brands can ensure the most effective creative is delivered to consumers based on signals.”

Branding 52

Branding 2020 Research Rights 52

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. 51% of people think "thorough contact information" is the most critical element missing from many company websites. Informational. Build Your Brand on Social Media. What demographics do they share? SEO-friendly.

Branding 120

Branding Campaign 2020 Lifestyle 120

SalesFuel

APRIL 29, 2024

Onescreen.ai’s data shows that marketers say OOH is essential for brand building (93%) and more effective now than pre-2020 (91%). After being bombarded with digital ads on their devices, OOH ads can help give consumers information without causing fatigue. You have so much more space than with other ads.

Branding 40

Branding 2020 Human Animals Research 40

SalesFuel

MARCH 29, 2024

A previous SalesFuel blog based on data from WordPress VIP says you can find that information by looking at your client’s search data. 78% of consumers agree that reviews give them more confidence in a product, service or brand. Create content based on what your client’s target audience searches for (like answers to questions).

Branding 98

Branding Research Experience Experiments 98

SalesFuel

APRIL 26, 2024

AudienceSCAN on AdMall by SalesFuel has dozens of vehicle shopper profiles, such as: New Car/Truck Shoppers America First Vehicle Shoppers Electric Vehicle Shoppers Diesel Car/Truck Shoppers Luxury Car Shoppers Shoppers of top vehicle brands like Ford, Nissan, Toyota, etc. This information also reinforces the importance of digital strategies.

Industry 52

Industry 2019 Research 2016 52

SalesFuel

AUGUST 26, 2024

Remember, that this benefit relies on the research and discovery you’ve done. Drew Dillon , writing for Mocksi, emphasizes the importance of quality research when building sales demo environments. “To And as Dillon advises, “Pay close attention to details such as data accuracy, branding elements, and overall user experience.”

Neglecting 52

Neglecting Research Campaign Experience 52

SalesFuel

JULY 5, 2024

consumers still turn to search engines to perform brand name searches. 94% of baby boomers still use search engines to perform brand name searches. For example, only 64% of Gen Zers use search engines for brand name searches. consumers at least begin their brand searches via social media. Forbes says that 84% of U.S.

Branding 52

Branding Lifestyle 2006 Research 52

SalesFuel

OCTOBER 29, 2024

And managers can access this information through careful reading of their employees’ psychometric assessments. We live in an era where young people confidently establish their brand. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement You may learn something in the process.

Branding 59

Branding Research Groups 59

SalesFuel

JUNE 3, 2024

According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.: Photo by: Microsoft 365 SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Research 52

Research Campaign Branding Rights 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. 4 Examples of Product-Agnostic Content. Instructional Videos. Instructional Videos.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

JANUARY 16, 2019

Further, the landscape is expanding – 81 percent of potential buyers conduct online research prior to purchase, and 30 percent of all ecommerce purchases are from mobile devices. The buyer should be able to view a product in store, look up pricing and stock information on their smartphone, and submit an order on their laptop.

Adoptable 103

Adoptable Branding 2020 2015 103

Sales and Marketing Management

DECEMBER 7, 2020

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. And with nearly all purchase decisions beginning online, positive brand recognition is a linchpin to success. Good branding and presence demonstrate that a business is reliable.

Branding 71

Branding Seals Experience Experiments 71

4 The Love Of Animals

OCTOBER 26, 2011

Before visiting the local animal shelter, I should have done some background research. There are a lot of differences between dog food brands, like nutritional value – visit FindTheBest to compare dog foods.). Don’t let the dog eat your homework.

Breeding 100

Breeding Research Shelters Puppies 100

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. Abandon what the organization “knows” while you do your VOM research.

Branding 71

Branding Abandon Abandonment Abandoning 71