Sales and Marketing Management
OCTOBER 9, 2023
The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management. Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm.
Sales and Marketing Management
AUGUST 10, 2022
The post Double Down on Branding in a Recession appeared first on Sales & Marketing Management. Many companies do the opposite of what they should do with marketing efforts during a recession. When other companies are stepping back, smart ones push to the front of target audiences' attention.
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Sales and Marketing Management
JULY 24, 2023
Brand monitoring isn't just for consumer goods companies. The post Listen In: Brand Monitoring Done Right appeared first on Sales & Marketing Management. Here are some tips and tools for listening to what others are saying online about your company.
Sales and Marketing Management
JULY 18, 2022
The post Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis appeared first on Sales & Marketing Management. Marketers' most valuable work with crisis management will happen long before anything goes sideways.
Sales and Marketing Management
FEBRUARY 1, 2022
As customers evolve, brands need to evolve as well so their messaging is in line with customers' desires. The post Even Top Brands Need to Keep Reinventing Themselves appeared first on Sales & Marketing Management. Customers are far less steadfast in their devotion than they were just two years ago.
Sales and Marketing Management
MAY 2, 2022
The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.
Sales and Marketing Management
MARCH 31, 2022
The concept of branding is different than it was even 10 years ago. A good marketing strategy will help your brand identity, and a solid brand presence will aid your marketing practices. The post How Your Marketing Strategy Affects Your Branding appeared first on Sales & Marketing Management.
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