Sales and Marketing Management

JULY 18, 2022

The post Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis appeared first on Sales & Marketing Management. Marketers' most valuable work with crisis management will happen long before anything goes sideways.

Branding 149

Branding 149

10,000 Birds

JUNE 26, 2013

And if that’s not enough good news for you, this just in: a brand-new bird species (the Cambodian Tailorbird , one of only two endemics in the country) has been discovered living right in Cambodia’s capitol city of Phnom Penh ! Thanks to a little human intervention, the future looks much brighter for Millerbirds.

Cambodia 150

Cambodia Slaughter Slaughtered Cyprus 150

Sales and Marketing Management

AUGUST 10, 2022

The post Double Down on Branding in a Recession appeared first on Sales & Marketing Management. Many companies do the opposite of what they should do with marketing efforts during a recession. When other companies are stepping back, smart ones push to the front of target audiences' attention.

Branding 127

Branding 127

Sales and Marketing Management

JUNE 11, 2021

The post B2B Media Sales Opportunity With One Of The Most Prestigious Brands In The Sales And Marketing Space appeared first on Sales & Marketing Management. Sales and Marketing Management has a premier opportunity for a sharp, experienced b2b media sales professional with a healthy work ethic on a contract basis.

Branding 149

Branding Ethics 149

10,000 Birds

JUNE 3, 2014

The adult winner will receive brand-new Leica Trinovid 42 bins. News binoculars contest leica mentors young birders' And essays by young birders (defined as anyone 21 or younger at the contest deadline) should describe a “memorable birding experience with an adult mentor.” The prizes are, you guessed it, binoculars. Get writing!

Pennsylvania 196

Pennsylvania 2014 Branding Birds 196

10,000 Birds

JULY 11, 2013

This was the very reason why Gerald Durrell chose a dodo as the brand mark for Durrell nearly 55 years ago—as a reminder of what can happen if we don’t act fast to help these species.” Conservation dodo News video' With a powerful message hidden in an adorable package, it sounds like they’re off to a good start.

Zoos 223

Zoos Campaign Branding Wildlife 223

Sales and Marketing Management

FEBRUARY 1, 2022

As customers evolve, brands need to evolve as well so their messaging is in line with customers' desires. The post Even Top Brands Need to Keep Reinventing Themselves appeared first on Sales & Marketing Management. Customers are far less steadfast in their devotion than they were just two years ago.

Branding 110

Branding 110

10,000 Birds

OCTOBER 23, 2020

With things being what they are in 2020, there’s been no shortage of pundits on cable news and social media, there to proffer opinions on politics, the pandemic, and other pressing topics of our age on the 24-hour news cycle. The Pundit is a 2016 Syrah from Tenet Wines , a collaborative brand between Ste.

2016 219

2016 Washington Owls United States 219

Sales and Marketing Management

MAY 3, 2022

The post How to Jumpstart Your Audio-Driven Brand Strategy appeared first on Sales & Marketing Management. If you're not capitalizing on the audio-first marketing trend, you're missing out on valuable opportunities and consumer connection points.

Branding 93

Branding 93

Sales and Marketing Management

MARCH 31, 2022

The concept of branding is different than it was even 10 years ago. A good marketing strategy will help your brand identity, and a solid brand presence will aid your marketing practices. The post How Your Marketing Strategy Affects Your Branding appeared first on Sales & Marketing Management.

Branding 71

Branding 71

Sales and Marketing Management

APRIL 16, 2021

In a virtual sales world, B2B marketers can position salespeople as industry experts in order to foster a more efficient sales process and build the brand’s image. The post Content Marketing Can Enhance Your Salespeople’s Personal Brands appeared first on Sales & Marketing Management.

Branding 79

Branding Industry 79

SalesFuel

MAY 1, 2024

54% of consumers say they’ll unfollow brands that post intentionally misleading clickbait, says Hootsuite. Another 22% will hide a brand. Boring Content 68% of consumers will unfollow or hide a brand that posts boring content on social media. If a brand is boring, why would they bother to pay attention to its posts?

Branding 98

Branding Rabbits Research 98

Sales and Marketing Management

JUNE 15, 2023

The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. In a crowded and competitive B2B sales environment, it's not enough to offer great products or services.

Branding 91

Branding Campaign 91

SalesFuel

SEPTEMBER 12, 2024

The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision.

Branding 102

Branding Campaign Industry Research 102

SalesFuel

AUGUST 26, 2024

Creating a Customer Acquisition Strategy Your Client is Confident in Brands Need a Confidence Boost According to data from Wpromote , while 76% of agencies are confident in their service delivery, only 36% say they’re satisfied. Specifically, brands would like to see higher value in agencies’ customer acquisition strategy.

Branding 105

Branding Industry Research Collecting 105

10,000 Birds

FEBRUARY 12, 2013

Sometimes we have good days where we discover a long-lost friend or a brand-new one. The delight we all share in the discovery of new species highlights the hidden connection between birding and evolutionary theory. Good news for champions of biodiversity as well as those of us eager to inflate our life lists.

Groups 213

Groups 2009 Parrots Branding 213

Sales and Marketing Management

JULY 24, 2023

Brand monitoring isn't just for consumer goods companies. The post Listen In: Brand Monitoring Done Right appeared first on Sales & Marketing Management. Here are some tips and tools for listening to what others are saying online about your company.

Branding 62

Branding Rights 62

Sales and Marketing Management

JUNE 14, 2022

Video marketing is a great way to show off your brand’s genuine essence and, as a result, connect with your audience on a deeper level. The post 3 Platforms for Showcasing Your Authentic Brand Videos appeared first on Sales & Marketing Management. Just make sure your video makes sense for the platform.

Branding 71

Branding 71

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding 105

Branding Humane Research 105

4 The Love Of Animals

JULY 19, 2011

To celebrate the millions of cat owners around the country that make good green choices for their cats, home and environment this summer, Yesterday’s News , a cat litter brand made with recycled paper products, is launching the “ Rethink Litter! Pledges can be made at facebook.com/yesterdaysnews. Did you know?

Litter 100

Litter Cats Branding Campaign 100

4 The Love Of Animals

APRIL 7, 2010

LOUIS, March 29, 2010 – To celebrate Earth Day and the millions of cat owners across the country who make good green choices for their cats, home and environment all year-round, Yesterday’s News® brand cat litter is announcing the Do-Gooder Design Challenge. Do-Gooder Handbag Design Contest.

St. Louis 100

St. Louis Litter New York City 2010 100

Sales and Marketing Management

FEBRUARY 16, 2022

If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions. The post Examining the Relationship Between Media Mix Modeling and Brand Health appeared first on Sales & Marketing Management.

Branding 67

Branding 67

10,000 Birds

FEBRUARY 2, 2012

He does find out that some have recently been made when he arrives in Uganda, stupendous news). The Jewel Hunter is heavily laced with Gooddie’s particular brand of broad ironic humor, and I did enjoy that, but I would have traded about 10 percent for a little more insight into the unexpected outcomes of his experience.

Hunters 226

Hunters Sri Lanka Asia Solomon Islands 226

Sales and Marketing Management

FEBRUARY 21, 2022

Sonic branding can be used to break through the noise and distinguish your brand from your competitors. Screen fatigue is real. The post How to Craft a Consistent Audio Presence Across Today’s Top Platforms appeared first on Sales & Marketing Management.

Branding 132

Branding 132

4 The Love Of Animals

DECEMBER 10, 2014

The fire-station themed renovation marks the fourth half million dollar dog park transformation by the dog food brand. We know some of the best moments are those spent with our four-legged friends, and the importance of sharing a healthy and happy life together,” said Brent Gleckler, Beneful brand director.

Dogs 100

Dogs 2014 St. Louis Branding 100

4 The Love Of Animals

JUNE 7, 2010

4 on Forbes’ list of 2009 “Best Branded Mobile Applications” after its 2009 launch as an iPhone application, now provides pet owners an even more engaging mobile experience through location-based utility, entertaining content featuring videos and photos, and relevant pet information. “petcentric,” ranked No.

Pets 100

Pets Branding 2009 United States 100

Sales and Marketing Management

NOVEMBER 30, 2022

Social media for business use is not just about building brand awareness and increasing sales. You also want to create pieces of content that will draw other brands to you and support your SEO efforts. The post Understanding Social Media SEO To Grow Your B2B Business appeared first on Sales & Marketing Management.

Branding 127

Branding 127

Sales and Marketing Management

JANUARY 17, 2023

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

Branding 138

Branding 138

Sales and Marketing Management

NOVEMBER 3, 2022

While the platforms and tactics used when launching are similar to those that existing businesses use in their day-to-day brand marketing or e-commerce marketing, the underlying strategy will be more nuanced, precise and unique.

Branding 27

Branding 27

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The time to start experimenting is now.

Branding 118

Branding Experience Experiments 118

Sales and Marketing Management

JANUARY 15, 2024

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.

Branding 22

Branding 22

Sales and Marketing Management

JULY 24, 2024

Connect with ideal customers, boost brand visibility and enjoy sales growth. Learn the five best ways to reach your target audience for free. The post 5 Ways to Reach Your Target Audience and Grow Your Business for Free appeared first on Sales & Marketing Management.

Branding 118

Branding 118

10,000 Birds

JANUARY 22, 2015

A mozzie bites me, so I take the “Expedition Plus Insect Repellent” from my rucksack (when I think about it now, any local brand would probably be equally efficient, but they lack the word “expedition” which immediately turns you into a proper explorer) and start spraying my hands and neck. Telia, copyright © Nitin Bhardwaj.

Tigers 258

Tigers India Killing 2006 258

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. I get my news and headlines from Twitter, Facebook, Google, and LinkedIn (to name a few).

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

NOVEMBER 15, 2022

A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly? The post A Strong Product Thread Builds Loyalty and Helps Box Out Competitors appeared first on Sales & Marketing Management.

Branding 127

Branding 127

4 The Love Of Animals

AUGUST 5, 2009

But, according to a new national survey of dog owners, our four-legged companions are playing an increasingly important role in many Americans’ lives. Our dogs are our best friends and help make everyday full of play and adventure,” said Matt Ferch, Beneful® assistant brand manager. “We Tags: news.

St. Louis 100

St. Louis 2009 Dogs Branding 100

Sales and Marketing Management

JANUARY 10, 2022

PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start. The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management.

Campaign 125

Campaign Branding 125