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A research facility ahead of its time

AVMA News

Daymond John of ABC’s “Shark Tank” fame, as well as CEO and founder of the global lifestyle brand FUBU, detailed his journey to becoming a successful entrepreneur during the general session, “Daymond John’s Five Shark Points: Fundamentals for Success in Business and Life” on July 16 at AVMA Convention 2023 in Denver.

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision.

Branding 102
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Marketers Demand a Better Customer Acquisition Strategy

SalesFuel

Creating a Customer Acquisition Strategy Your Client is Confident in Brands Need a Confidence Boost According to data from Wpromote , while 76% of agencies are confident in their service delivery, only 36% say they’re satisfied. Specifically, brands would like to see higher value in agencies’ customer acquisition strategy.

Branding 105
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The Best Social Media Marketing Avoids These Mistakes

SalesFuel

54% of consumers say they’ll unfollow brands that post intentionally misleading clickbait, says Hootsuite. Another 22% will hide a brand. Boring Content 68% of consumers will unfollow or hide a brand that posts boring content on social media. If a brand is boring, why would they bother to pay attention to its posts?

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Why Internal Marketing Research is So Valuable

Sales and Marketing Management

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

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Do Your Clients Know These Key Digital Video Advertising Tips?

SalesFuel

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding 105
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Quickly Reach Valuable Audiences as a Podcast Sponsor

SalesFuel

Increase Brand Awareness by Becoming a Podcast Sponsor Podcasts’ Reach According to a report by Sounds Profitable , 53% of Americans ages 18+ listen to podcasts at least monthly. So, listeners are more likely to pay attention to and trust these ads and brands. Think what being a podcast sponsor can do for your client’s brand!