Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. I get my news and headlines from Twitter, Facebook, Google, and LinkedIn (to name a few).

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

Branding 66

Branding Research Medical Campaign 66

Sales and Marketing Management

MARCH 14, 2018

The proverb “No news is good news” tells us to assume everything is going well as long as we hear nothing to the contrary. To overcome your knowledge gaps about the customer experience, conduct research. Finally, try to identify who your brand advocates might be and whether they are influential in your market.

Adoptable 89

Adoptable Branding Raised Experience 89

Sales and Marketing Management

JANUARY 3, 2018

Author: Tim Houlihan In the mid-1990s, three researchers created something they called the Service Profit Chain. Their research has been validated with a longitudinal study of the city of Framingham, Massachusetts. Their research has been validated with a longitudinal study of the city of Framingham, Massachusetts.

Phoenix 76

Phoenix Massachusetts Research Bears 76

SalesFuel

OCTOBER 11, 2024

Increase Brand Awareness by Becoming a Podcast Sponsor Podcasts’ Reach According to a report by Sounds Profitable , 53% of Americans ages 18+ listen to podcasts at least monthly. So, listeners are more likely to pay attention to and trust these ads and brands. Think what being a podcast sponsor can do for your client’s brand!

Branding 45

Branding Research Rights 45

SalesFuel

MARCH 8, 2024

Cancel culture has got brands on high alert. Basically: It’s when a group of people put pressure on consumers as a whole not to engage with a brand or person because of something that person/brand said or did. 71% of consumers believe that the content surrounding a brand’s ads reflects its values.

Branding 52

Branding illegal Game Research 52

SalesFuel

DECEMBER 13, 2024

This fall, business leaders told Dr. Moorman that their marketing budgets stand at a new low: 7.7% The good news is that leaders are committed to digital marketing spending and anticipate growth of 12.7% increase in brand building activity. increase in brand building activity. increase in new product introductions.

Transported 59

Transported Campaign Branding Research 59

SalesFuel

APRIL 29, 2024

Onescreen.ai’s data shows that marketers say OOH is essential for brand building (93%) and more effective now than pre-2020 (91%). If your client gets creative enough with their designs, they could potentially get news crews out to feature their ad. And 20% of those advertisers doubled their spending. billion in 2023, a 2.1%

Branding 40

Branding 2020 Human Animals Research 40

Sales and Marketing Management

JUNE 15, 2018

I did a load of research to quantify the value of this (small) investment and was inspired by some significant data related to users. Three examples: Partners feel stronger loyalty and there was potent, continuous brand awareness. Others at the training commented, congratulated and were encouraged by this news.

Collecting 76

Collecting 2013 Branding Experience 76

SalesFuel

NOVEMBER 22, 2024

Data accumulation is happening at lightning speed across social media platforms, government archives, and news sites, which makes OSINT the ace in the hole for connecting the dots, defusing potential security threats, and informing tomorrow's decisions today. Do you want to stay one step ahead of cyber threats and crush your business goals?

Collecting 52

Collecting Culling Ethics Dissection 52

SalesFuel

MAY 1, 2024

54% of consumers say they’ll unfollow brands that post intentionally misleading clickbait, says Hootsuite. Another 22% will hide a brand. Boring Content 68% of consumers will unfollow or hide a brand that posts boring content on social media. If a brand is boring, why would they bother to pay attention to its posts?

Branding 98

Branding Rabbits Research 98

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Branding 74

Branding Advocacy Campaign 2018 74

SalesFuel

JANUARY 3, 2025

User demographics, engagement trends, and sentiment reveal the makeup of a brand's audience: age, interests, pain points, and preferences. Brands want to be more than just familiar faces; they want to truly connect. You won't win over your audience with a fake or forced tone but with a brand voice that's unwaveringly you.

Branding 52

Branding Collecting Industry Campaign 52

SalesFuel

MAY 10, 2024

Here’s what social marketers need to know to avoid having their client’s brand cancelled. According to a report by Hootsuite , 76% of consumers say that they’ve unfollowed or hidden a brand for using clickbait. Getting Political Very few brands have target audiences who all agree on political issues.

Branding 52

Branding Research 52

SalesFuel

APRIL 7, 2025

Despite its importance, salespeople dont spend a lot of time doing prospect research. Why do prospect research? Doing prospect research can also save you time. He shares insights from other sales professionals, highlighting their best research practices. They will see that youve taken the time to learn about them.

Research 52

Research Industry Branding Experience 52

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

MARCH 31, 2025

Types of Podcast Ads Researchers also studied the types of ads being run on podcast. Brand-awareness advertising accounts for 54% of the spending. B2B BuyerSCAN research shows that 35% of business decision-makers regularly listen to podcasts related to their field. Around 43% of ad spending on podcasts is direct response.

Branding 59

Branding Research Industry Rights 59

SalesFuel

DECEMBER 27, 2024

Brand Safety These days, marketers are hyper-alert to any potential negative impact on their brands. However, local radio news (85%) and national radio news (76%) enjoy broad credibility. The New Audio Market If youre selling audio, its time to educate your clients on the advantages of audio advertising.

Campaign 59

Campaign Branding Game Research 59

SalesFuel

DECEMBER 16, 2024

Blogging isn't just about posting company updates or news. In her article, she explains that sellers can specifically use blogs to: build your brand drive organic traffic establish authority and trust Blogging outperforms email marketing, social media, and paid advertising when it comes to cost and ROI, she adds.

Branding 52

Branding Industry Research Raised 52

SalesFuel

NOVEMBER 4, 2024

Yes, they research their options online. New research shows that 84% of vehicle buyers are heavily influenced by the dealership experience. In new findings by ChangeUp , younger buyers were far more likely than older buyers to rely on dealership assistance. They can also compare different models of their desired brand.

Transported 59

Transported Research Campaign Branding 59

SalesFuel

DECEMBER 20, 2024

The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. And they research solutions online before they reach out to vendors. But there's always room for improvement.

Research 59

Research Campaign Branding Rights 59

SalesFuel

NOVEMBER 24, 2024

When hunting for needles in digital haystacks, cybersecurity experts and researchers rely on Maltego to unearth key links and spot the glue that holds them together. Combine market insights with digital protection, and you get this brilliant research assistant. Search Engines Search engines are at the heart of OSINT research.

Collecting 59

Collecting Research Pro-Test Game 59

SalesFuel

JANUARY 5, 2025

With the explosion of social media platforms, online conversations, and 24/7 news cycles, companies are constantly being discussed sometimes in ways theyre not even aware of. Brand Position Your brand is more than just a logo. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Branding 52

Branding Campaign Industry Humane 52

SalesFuel

FEBRUARY 25, 2025

Sentiment Analysis and Social Media Monitoring: Tracking customer sentiment across social media platforms provides valuable insights into public perception, brand reputation, and consumer preferences. Key Features HubSpot streamlines operations, supercharging sales and strengthening bonds between your brand and customers.

Industry 52

Industry Campaign Research Branding 52

SalesFuel

JANUARY 6, 2025

New research shows consumers appreciate national advertisers that customize messages to the local market. This is great news. New Appreciation for Local Messaging National advertisers spend up to $1 million for a 30-second ad that runs during prime-time television shows. They may wonder where future growth will come from.

Campaign 59

Campaign Research Branding Industry 59

SalesFuel

JANUARY 20, 2025

The news is not all bad. The Worst-Case Ad Researchers report that nearly 80% of consumers particularly dislike automatic video ads. That means they may develop a negative attitude about the brand. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement That focus makes sense.

Branding 52

Branding Campaign Game Research 52