Branding Newsletter Research 
Sales and Marketing Management
DECEMBER 30, 2019
It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. What is Customer Engagement?
Sales and Marketing Management
FEBRUARY 24, 2021
As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. A robust content marketing plan can build brand awareness, trust, and an authentic relationship with your core audience. Build Your Brand on Social Media.
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SalesFuel
MARCH 15, 2024
Lee Smith , sponsored by the SalesCred AI-powered executive branding platform, reveals key findings on how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement
Sales and Marketing Management
NOVEMBER 6, 2020
Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.
Sales and Marketing Management
FEBRUARY 11, 2019
Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. When customers convert, ask them how they got there.
Sales and Marketing Management
SEPTEMBER 16, 2020
Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Identify a local charity that aligns well with your branding. Marketing spends will be lower. That makes sense. Next Steps.
Sales and Marketing Management
MARCH 14, 2018
Publish a newsletter that links to informative blog posts. To overcome your knowledge gaps about the customer experience, conduct research. Finally, try to identify who your brand advocates might be and whether they are influential in your market. Offer webinars. You don’t know what you don’t know.
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