SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104

Campaign Branding Hamsters Kennels 104

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Instructional Videos.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

SEPTEMBER 21, 2015

Teaser: In a 360 brand, the brand lives not only as a product of the marketing and communications function within the organization, but as a living, breathing truth in all aspects of organizational life. Issue Date: 2015-09-01. Author: James Heaton. read more

Branding 75

Branding 2015 75

Sales and Marketing Management

JANUARY 18, 2018

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

Branding 101

Branding Groups Research 101

Sales and Marketing Management

MAY 23, 2019

Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?

Branding 70

Branding Adoptable Industry Experience 70

Sales and Marketing Management

JUNE 15, 2023

In a crowded and competitive B2B sales environment, it's not enough to offer great products or services. The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management.

Campaign 91

Campaign Branding 91

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

Branding 76

Branding Adoptable Industry Research 76

4 The Love Of Animals

JULY 10, 2012

AutoAnything has joined forces with 4loveofanimals.com to give away a Dog Whisperer pet travel product. AutoAnything lets you choose one of the four fashionable Cesar Millan pet travel products below. Each of the pet travel products are built for heavy duty usage and they deliver on all your travel needs. residents only.

District of Columbia 100

District of Columbia Dogs Pets 2012 100

Sales and Marketing Management

JULY 12, 2018

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. People go out and purchase specific products for a number of reasons. They may have seen an advertisement about the product which peaks their interest. Give Freebies.

Branding 72

Branding United States 2020 2016 72

Sales and Marketing Management

DECEMBER 14, 2018

Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. One department at a time working a piece of the production, handing off to the next department, and then the next. The operative word here is “breakthrough.”

Branding 83

Branding Experience Experiments Research 83

Sales and Marketing Management

JANUARY 15, 2024

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.

Branding 22

Branding 22

10,000 Birds

MARCH 22, 2024

However, instead of rushing out to buy a brand new pair of bins, it was recommended that she bought herself a pair of secondhand Zeiss Dialyt 10×40, then the binocular of choice of most serious birders. Today there’s a lot of product placement by binocular manufacturers with so-called celebrity birdwatchers.

Austria 236

Austria Factory Germany Portugal 236

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Branding 75

Branding Adoptable Asia Europe 75

10,000 Birds

JUNE 6, 2014

One week later, Reckitt-Benckiser sued the state’s Department of Pesticide Control, saying it had “exposed California residents to heath risks” by not allowing the sale of products which could poison their children, pets and wildlife. In April 2014, a 4-year-old boy in the Bronx, New York, died after eating rat poison.

Rats 264

Rats Rodents Pets 2014 264

Sales and Marketing Management

NOVEMBER 17, 2017

Too many business leaders make a similar mistake by neglecting the alignment between the external message of their brand and the internal office culture. In the sales world, brand alignment requires a smooth, consistent set of interactions among your internal team, as well as between your company and your customers. Speak Your Truth.

Branding 74

Branding Neglecting Rights 74

Sales and Marketing Management

AUGUST 7, 2023

The most trusted voices for your product or service are your customers. Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand. The post Advocacy Marketing: 5 Steps to Do It Right appeared first on Sales & Marketing Management.

Advocacy 118

Advocacy Rights Branding 118

Sales and Marketing Management

JANUARY 11, 2019

Your customers are facing a practical issue and you have to highlight the fact that your product helps them solve this problem. Once you’ve clearly stated the purpose of the sales letter, you must explain how your product or service works. Don’t write about the history of your brand or other irrelevant topics. Keep it Short.

Branding 129

Branding Campaign Neglecting 129

4 The Love Of Animals

OCTOBER 28, 2009

Baby the Maltese recently got a chance to try out a great product from Dog Gone Smart Beds. Well, Dog Gone Smart has integrated this technology into their product surfaces by means of nanotechnology. We were pretty excited to get this bed, because it’s just not any old pet bed! Read on to learn more.

Dogs 100

Dogs Pets Branding Japan 100

Sales and Marketing Management

SEPTEMBER 12, 2017

Employees have a chance to browse, touch and interact with a variety of in-demand products across multiple categories, ranging from jewelry to electronics and from home décor to fashion, carefully hand-picked just for them. At Rymax, our programs offer products with high brand equity and the latest and greatest models.

Groundhogs 104

Groundhogs Branding Morals Groups 104

4 The Love Of Animals

NOVEMBER 6, 2009

Otrada is the name of a shop on Etsy that features products for animal lovers. Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I noticed that I was able to find neat animal-influenced products in linens, housewares, jewelry, home decor etc.,

Horses 100

Horses Branding Lifestyle Pets 100

4 The Love Of Animals

NOVEMBER 6, 2009

Ortada is the name of a shop on Etsy that features products for animal lovers. Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I noticed that I was able to find neat animal-influenced products in linens, housewares, jewelry, home decor etc.,

Horses 100

Horses Branding Lifestyle Pets 100

SalesFuel

JULY 12, 2024

Interactive Marketing Interactive marketing is memorable since it gets consumers to engage with your client’s brand. That’s why Bluehost recommends brands host contests in summer months. These activities not only generate high engagement but also product valuable user-generated content that increases brand awareness.”

Branding 105

Branding Research 105

SalesFuel

DECEMBER 9, 2024

Should they adjust their brand message in favor of performance marketing? New research shows this practice is growing, to the detriment of brand enhancement. Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. How Does a Company Improve Their Brand Message?

Branding 64

Branding Campaign illegal Research 64

Critter News

NOVEMBER 7, 2008

Here's an article highlighting some "earth friendly" makeup brands. The article talks about health and safety, but mentions nothing about whether these products are animal-tested. Now, it may be that none of these brands are tested on animals (certainly not Sheila McCartney's Care right?),

Animal 100

Animal Branding Animal Friendly Raised 100

SalesFuel

JULY 15, 2024

Plus, content types can potentially negatively impact your client’s brand reputation. Brand Risk Emerging media, like any other ad media type, can negatively impact your client’s brand reputation if not placed well. You don’t want them around content that doesn’t relate to or is the opposite of the brand’s values/the campaign.

Campaign 105

Campaign Branding Game Research 105

Sales and Marketing Management

MAY 28, 2017

What we are selling is not the software product – the set of all the features, in their specific implementation – because there are just not many buyers for this software product. Most companies think they sell a product. Product-First or Problem-First. You can be a product-first company or a problem-first company.

Branding 59

Branding Groups 2017 2014 59

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding 105

Branding Humane Research 105

Sales and Marketing Management

AUGUST 12, 2019

Author: John Wells Brands have finite resources and budgets but an infinite appetite for growth. They can help you learn more about product development, service design, and even customer insights. Your company’s strategy, communication, and success criteria are all different, and you must base them on your brand and your goals.

Los Angeles 103

Los Angeles Branding Experience Experiments 103

Critter News

JANUARY 12, 2009

A local distributor of a popular brand of dog food said Monday it had suspended sales of the product following reports that dogs who ate it had died from aflatoxin poisoning. The food in question is from Australia. A customer service manager at Shanghai Yidi Pet Co.

Dogs 100

Dogs Branding Pets Australia 100

4 The Love Of Animals

JULY 16, 2009

Have fun with your human and canine friends while getting a chance to try out some new products from Purina! Some of the criteria for selecting hosts include their love for their dogs and their enthusiasm for the new Chef Michael’s brand. What about a party just for your pooches and their friends?

Dogs 100

Dogs St. Louis Branding Chickens 100

4 The Love Of Animals

JANUARY 18, 2013

Nestlé Purina PetCare Company announced it is voluntarily withdrawing its Waggin’ Train and Canyon Creek Ranch brand dog treats sold in the United States until further notice. In the final analysis, our Company and our loyal consumers must have total confidence in the products we sell and feed our pets.

United States 100

United States Pets Branding Dogs 100

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. Create interesting content.

Branding 93

Branding Campaign Research Rights 93

Sales and Marketing Management

JUNE 7, 2019

If your company can’t clearly explain how your product or service will help prospective buyers, can you seriously expect them to invest in you? Before you reassure yourself that your product or service?—?and Brearton’s tips for improving your product description: If you made up a new product category, delete it.

Game 59

Game Stray Elephants Branding 59

Critter News

APRIL 12, 2009

On March 19, 2009 a company representative emailed Compassion Over Killing: "…I am pleased to let you know the BOCA brand will be eliminating eggs in all of its products by the end of this year. We anticipate all BOCA products will be egg free in 2010." Totally missed this story from about a month ago.

Eggs 100

Eggs 2009 Battery Cages Factory Farm 100

4 The Love Of Animals

JULY 19, 2011

To celebrate the millions of cat owners around the country that make good green choices for their cats, home and environment this summer, Yesterday’s News , a cat litter brand made with recycled paper products, is launching the “ Rethink Litter! Pledges can be made at facebook.com/yesterdaysnews. Did you know?

Litter 100

Litter Branding Cats Campaign 100

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. A value proposition, if you don’t already know, is the main benefit consumers can expect when doing business with your brand. It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way. Is it price?

Branding 85

Branding Emotional Industry Collecting 85

4 The Love Of Animals

SEPTEMBER 7, 2012

Be Happy is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. We looked at the way our pets see the world and were inspired by how they just seem to instinctively know the secrets to being happy,” said Aaron Williams, Be Happy brand manager. We think that’s awesome! “We

Chickens 100

Chickens Branding Pets Cats 100