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How to Use Personal Branding in Establishing Company Credibility

SalesFuel

This coat of arms had a prominent place in his law office which clients could reasonably associate with his personal brand. What is Personal Branding and Why is it Important? Adam Heitzman says the process of creating a compelling brand identity for a person or a company is important. Azure/blue represents loyalty and truth.

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The Process that Could Be Making You Non-Compliant, Without You Even Knowing

Sales and Marketing Management

Author: Jeffrey Weil Thanks to the surge of high-profile and costly cyberattacks in the last year, coupled with the General Data Protection Regulation (GDPR), businesses everywhere have been making security and compliance their No. 1 priority. The Burden of Security Questionnaires. The Secret to Managing These Concerns.

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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

We can see the echoes of this time and the 2008 recession and also know that this is a time for everyone to reevaluate everything, from how they market their brand, to pivoting their business (if they can and if needed), how to sell, how to price their products and services, and much more. COVID-19 is changing the game.

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The Jewel Hunter: A Book Review About One Birder’s Quest for Pittas and Beer

10,000 Birds

Gooddie describes his quest in terms of a contest of wills and strategy. The Jewel Hunter is heavily laced with Gooddie’s particular brand of broad ironic humor, and I did enjoy that, but I would have traded about 10 percent for a little more insight into the unexpected outcomes of his experience. This is a travel adventure book.

Hunters 190
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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). Are your retailers innovating, and can other retailers learn from them?

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Employers Engage Recovery Coaches to Achieve Workforce Sobriety

Sales and Marketing Management

Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation. Engage in treatment in a motivated way, using strategies that are effective alternatives to the traditional interventions. Unfortunately, struggling individuals do not operate in a bubble.

Suffering 127
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A Startup Means Taking Risks

Sales and Marketing Management

Minimize your competitive risk by doing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats, look it up if you aren’t familiar) to brainstorm strategies in advance. Brand credibility is critical to longevity and will greatly influence purchasing decisions. The ones you can protect against. Market Risk.