SalesFuel
MAY 20, 2024
The difference in effect was purely psychological. And before you start thinking, “Well, the audio ads must have been written more compellingly,” no. What participants heard and what they read were considered by researchers to be “one and the same.”
Sales and Marketing Management
JANUARY 3, 2018
If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top. You can build a great brand in your territory that differentiates you from the competition just by treating your reps with respect and recognizing their efforts.
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Sales and Marketing Management
NOVEMBER 30, 2020
They operate with perfect efficiency and no psychological distractions. Your company, your MLM brand or your licensor probably has identified the tactics that work best. They work hard to represent and build the brand as much as their own business. E-commerce sites don’t doubt themselves. We humans are different.
Sales and Marketing Management
DECEMBER 17, 2018
Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. How does one manage to keep customers engaged and loyal to their brand? A common mistake we notice is that brand managers get too caught up preventing problems. Loyalty rewards also hide a special benefit for your brand.
Sales and Marketing Management
SEPTEMBER 8, 2018
After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. The moment your visitors enter your email list set your autoresponder to deliver an automatic “Welcome” email that will introduce your brand to the user, offering insights into your brand culture, mission, goals.
Sales and Marketing Management
MARCH 3, 2021
Since COVID, employees are manifesting a wide variety of psychological problems, including a large increase in substance misuse and other addictive behaviors. Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation.
Sales and Marketing Management
MAY 22, 2020
It isn’t a formula or psychological lens to mass produce. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Remember, empathy is not a trick. So avoid copying and pasting.
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