SalesFuel

MAY 20, 2024

What participants heard and what they read were considered by researchers to be “one and the same.” The difference in effect was purely psychological. Researchers hypothesized that audio commercials did better than written ones because of urgency. Your client should actually be using authentic human voices instead.

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

Psychology 63

Psychology Emotional Research Experiments 63

4 The Love Of Animals

DECEMBER 19, 2012

In some homes, jumping on that brand new kids furniture , will be a major no, while other pet owners won’t mind giving their pets free reign. Test gate latches regularly to make sure they’re up to the job, and examine your fences for any potential holes or weaknesses. Doing so, however, will depend on you setting your own boundaries.

Pets 100

Pets Psychology Cats Rats 100

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. Do you use clothing to brand yourself? I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54