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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. How does one manage to keep customers engaged and loyal to their brand? To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. That is why, in today’s post, I’ll reveal how email autoresponders represent one of the most effective strategies for turning cold visitors into loyal customers. Your business is unique. What’s an Email Autoresponder?

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How you manage makes a difference

Sales and Marketing Management

If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top. You can build a great brand in your territory that differentiates you from the competition just by treating your reps with respect and recognizing their efforts.

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Employers Engage Recovery Coaches to Achieve Workforce Sobriety

Sales and Marketing Management

Since COVID, employees are manifesting a wide variety of psychological problems, including a large increase in substance misuse and other addictive behaviors. Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation.

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A Blueprint for Your Disruption: How to Become the Next Kodak, the Next Blockbuster, or the Next Taxi Cab Medallion Owner

Sales and Marketing Management

And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), William Putsis is a professor of marketing, economics and business strategy at the University of North Carolina-Chapel Hill, and a faculty fellow for executive programs at Yale University.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

You’ll leave with actionable information and critical cases on digital tools, strategies, and more. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Consider it an additional networking opportunity.

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Top 5 Ways to Pet Proof Your Home

4 The Love Of Animals

To enjoy the most of your pet (and your home), it’s best to take action with these top 5 pet proofing strategies. In some homes, jumping on that brand new kids furniture , will be a major no, while other pet owners won’t mind giving their pets free reign. See What Your Pet Sees.

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