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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. How does one manage to keep customers engaged and loyal to their brand? A common mistake we notice is that brand managers get too caught up preventing problems. Loyalty rewards also hide a special benefit for your brand.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Google Marketing Live. Facebook F8.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

An email autoresponder is a digital tool that allows webmasters send automated personalized emails, triggered by custom circumstances. After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. In her free time, she writes and works in a field of marketing and popular psychology.

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