Sales and Marketing Management

FEBRUARY 10, 2020

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. You can also rub elbows with influential people.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

MAY 22, 2020

Use the trends you’re seeing to make a list of problems or barriers your prospects might face. It isn’t a formula or psychological lens to mass produce. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.”

Psychology 71

Psychology Game Branding Research 71

Sales and Marketing Management

SEPTEMBER 1, 2017

Do you use clothing to brand yourself? I’m a huge fan of the trend to animate our sales and marketing stories. Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. This isn’t just about logos. Hoodies, hats or caps?

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54