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Media Roundtables in the Age of Social Distancing

Sales and Marketing Management

While webinars and certain other online meetings lend themselves to speaker view with attendees muted and hidden, roundtables are by their nature interactive. Stephanie Quilligan is public relations travel specialist at Mower , a creative agency focused on building brands that connect with people and accelerate growth. Limit the size.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

Offer webinars. Finally, try to identify who your brand advocates might be and whether they are influential in your market. Enhancing loyalty is worthwhile because if you raise retention by just five percent, you could increase profitability by more than 25 percent. Publish a newsletter that links to informative blog posts.

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.