SalesFuel

MARCH 14, 2024

I know this because my brother, Gary, diligently researched our ancestry and even purchased a facsimile of our family crest. This coat of arms had a prominent place in his law office which clients could reasonably associate with his personal brand. What is Personal Branding and Why is it Important? What Symbols Will You Choose?

Branding 111

Branding Dolphins Philadelphia Squirrels 111

SalesFuel

JUNE 3, 2024

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. The focus of this year’s competition is the brand Tide. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

California 52

California Research Campaign Branding 52

Sales and Marketing Management

MAY 31, 2022

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

Research 71

Research Branding 71

SalesFuel

SEPTEMBER 12, 2024

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand.

Branding 102

Branding Campaign Industry Research 102

SalesFuel

SEPTEMBER 30, 2024

Both video and digital display ads “significantly increase brand KPIs.” Video: Increases brand favorability by 12%, purchase consideration by 9% and research intent by 8% Digital Display: Increases brand favorability by 9%, purchase consideration by 8% and research intent by 5% Of course, that’s just a jumping off point.

Emotional 104

Emotional Branding Research Animal 104

SalesFuel

AUGUST 26, 2024

Creating a Customer Acquisition Strategy Your Client is Confident in Brands Need a Confidence Boost According to data from Wpromote , while 76% of agencies are confident in their service delivery, only 36% say they’re satisfied. Specifically, brands would like to see higher value in agencies’ customer acquisition strategy.

Branding 105

Branding Industry Research Collecting 105

SalesFuel

MAY 1, 2024

54% of consumers say they’ll unfollow brands that post intentionally misleading clickbait, says Hootsuite. Another 22% will hide a brand. Boring Content 68% of consumers will unfollow or hide a brand that posts boring content on social media. If a brand is boring, why would they bother to pay attention to its posts?

Branding 98

Branding Rabbits Research 98

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding 105

Branding Humane Research 105

SalesFuel

OCTOBER 7, 2024

This could be an opportunity to partner with soccer players as influencers for your client’s brand. Sponsorships According to Nielsen, “Hispanic sports fans are enthusiastic about the brands who support the sports they care about.” Plus, they’re 37% more likely to feel loyal to that brand and 39% more likely to recommend the brand.

Branding 96

Branding Game America Research 96

SalesFuel

NOVEMBER 7, 2024

Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video? Greater shareability.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

JULY 15, 2024

Plus, content types can potentially negatively impact your client’s brand reputation. Brand Risk Emerging media, like any other ad media type, can negatively impact your client’s brand reputation if not placed well.

Campaign 105

Campaign Branding Game Research 105

SalesFuel

OCTOBER 14, 2024

consumers feel ignored by brands. For example, in one finding, the research showed that consumers are much more likely to enjoy hunting, fishing and buying lottery tickets…while in contrast, pickleball and tennis top the list of activities marketers find cool.” They don’t make purchases from the brand doing the advertising.

Branding 59

Branding Lifestyle Meat Research 59

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Do plenty of research and learn from the mistakes of competitors in your niche. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Start with the Basics.

Branding 76

Branding Adoptable Industry Research 76

Sales and Marketing Management

JANUARY 18, 2018

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

Branding 101

Branding Groups Research 101

SalesFuel

NOVEMBER 3, 2024

By transitioning from a franchise to a brand license company and focusing on younger optometrists, TSO has managed to stay relevant in a competitive industry. He believes that having a positive outlook and a growth mindset can significantly influence one's career trajectory and personal development.

Texas 104

Texas Kansas 2001 Industry 104

Sales and Marketing Management

DECEMBER 14, 2018

Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”

Branding 83

Branding Experiments Experience Research 83

SalesFuel

MAY 17, 2024

86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. It’s so important that spending reached $7.53 billion in 2023 and is expected to increase to $11.49 billion by 2027. In fact, 85% of marketers say they’re confident in their ability to measure games advertising.

Game 52

Game Branding Advocacy Research 52

SalesFuel

JULY 12, 2024

Interactive Marketing Interactive marketing is memorable since it gets consumers to engage with your client’s brand. That’s why Bluehost recommends brands host contests in summer months. These activities not only generate high engagement but also product valuable user-generated content that increases brand awareness.”

Branding 105

Branding Research 105

SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Lee Smith asks industry experts one question about trust building, executive presence, personal branding, and adapting their sales skills to evolving customer demands.

Emotional 104

Emotional Research Campaign Branding 104

SalesFuel

SEPTEMBER 13, 2024

The most popular digital direct response channels for integrating with mail ads include: Email: 76% of marketers plan to integrate direct mail with this channel Digital Video: 49% SMS/MMS: 42% Paid Social: 41% Display: 36% Connected Audio: 29% CTV/OTT: 23% Of course, there is not a one size fits all campaign for every brand.

Campaign 105

Campaign Neglecting Branding Collecting 105

SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

Branding 113

Branding Industry Research Experiments 113

SalesFuel

NOVEMBER 6, 2024

Sometimes, the influencer’s public image changes and is at odds with a brand. Typically, your clients will use them in the context of their brand. Consistency Brands like virtual influencers because these characters do not age or have days when they are unavailable. Virtual influencers exist entirely in social media.

Branding 59

Branding Lifestyle Game Industry 59

SalesFuel

JUNE 24, 2024

Performance Marketing vs. Brand Marketing According to a study by Nielsen, 70% of marketers are prioritizing performance marketing over brand marketing. The problem with this plan is that they’re planning on reducing their brand marketing efforts. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? Digital Video: 1.7

Campaign 52

Campaign Branding Emotional Research 52

SalesFuel

JUNE 17, 2024

Boost Your Client’s Search Rankings with These 3 Tips Focus on Your Client’s Brand Image SEL says that brand matters more than anything else when it comes to search rankings. Build a notable, popular, well-recognized brand in your space, outside of Google search,” SEL recommends. Here’s what they are. It’s a win-win-win.

Branding 52

Branding Industry Research Rights 52

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

Collecting 52

Collecting Branding Soreing Legislation 52

SalesFuel

MAY 31, 2024

Additionally, it’s “supported by research that reveals Gen X and baby boomers are showing a growing interest in discovering new products on social media (up 10% and 41% respectively, YoY).” If a product or service is genuinely recommended by an influencer without brand interference, its popularity will skyrocket.

Campaign 52

Campaign Branding Groups Research 52

SalesFuel

OCTOBER 11, 2024

Increase Brand Awareness by Becoming a Podcast Sponsor Podcasts’ Reach According to a report by Sounds Profitable , 53% of Americans ages 18+ listen to podcasts at least monthly. So, listeners are more likely to pay attention to and trust these ads and brands. Think what being a podcast sponsor can do for your client’s brand!

Branding 45

Branding Research Rights 45

SalesFuel

AUGUST 12, 2024

Search Engine Journal says that the types of brand content that consumers find the most entertaining are: “Edutainment” (posts that educate consumers about a product or service in a way that’s fun): 65.5% 46% of consumers are less likely to buy from brands that post AI-generated content. 31% of consumers don’t care if AI is used.

Branding 105

Branding Research Rights 105

SalesFuel

FEBRUARY 29, 2024

Your Law Firm Career Relies on Personal Brand Management Stefanie Marrone advises legal organizations of all sizes in the practice of business development through marketing. To be a successful associate you must “focus on building a robust personal brand and establishing a solid reputation.”

Laws 84

Laws Branding Illinois Ethics 84

SalesFuel

NOVEMBER 4, 2024

Yes, they research their options online. New research shows that 84% of vehicle buyers are heavily influenced by the dealership experience. They can also compare different models of their desired brand. AudienceSCAN research shows that consumers notice TV ad spots. But they also visit auto dealerships in person.

Transported 59

Transported Research Campaign Branding 59

SalesFuel

MARCH 15, 2024

Lee Smith , sponsored by the SalesCred AI-powered executive branding platform, reveals key findings on how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Branding 52

Branding America Research 52

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign 104

Campaign Ohio Branding Research 104

SalesFuel

AUGUST 2, 2024

According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. According to a previous SalesFuel blog , based on Gartner research, “Over 33% of CMOs say that AI makes their organizations more time and cost efficient.”

2018 96

2018 2020 Research Campaign 96

SalesFuel

OCTOBER 18, 2024

That means brands get more bang for their buck. Collaborating with influencers who share the experiences, values and interests of a micro audience – bolstered by their geographic proximity to the audience – is a powerful way for brands to create impact. They’ll already have an audience interested in your client’s products.

Branding 45

Branding Campaign Research Rights 45

SalesFuel

MARCH 8, 2024

Cancel culture has got brands on high alert. Basically: It’s when a group of people put pressure on consumers as a whole not to engage with a brand or person because of something that person/brand said or did. 71% of consumers believe that the content surrounding a brand’s ads reflects its values.

Branding 52

Branding illegal Game Research 52

SalesFuel

AUGUST 7, 2024

Try to build excitement for the event and promote brand awareness,” she writes. Offer original content, such as a whitepaper or proprietary research. Follow Up Promptly Salesforce research shows that after trade shows, 80% of exhibitors don’t ever follow up with leads. Or, offer a free trial or private demo.

Branding 52

Branding Research Groups Experiments 52

SalesFuel

MAY 20, 2024

What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency. Photo by: Vitaly Gariev SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Psychology 52

Psychology Branding Research Humane 52