Sales and Marketing Management

OCTOBER 24, 2019

Then there’s the problem of “serial switching,” the changing of brands when benefits aren’t clearly communicated, a habit 67% of customers admit to. So why aren’t more businesses embracing communication within their customer loyalty programs? Over recent years, new messaging mediums have exploded onto the scene.

Branding 48

Branding Science Research Experiments 48

4 The Love Of Animals

OCTOBER 1, 2010

Exercise is a vital component of a healthy lifestyle, and research suggests that owning a pet helps increase levels of physical activity. Headquartered in Brussels, Mars Petcare produces brands such as PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, ROYAL CANIN®, NUTRO®, GREENIES®, KITEKAT®, CHAPPI®, and CATSAN®. A recent survey of 1,000 U.S.

Pets 100

Pets New York City Portland Nashville 100

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. For example, the teams and communications that support trade shows and brand marketing work separately. Barriers to measuring ROI. Finally, there’s the issue of incomplete data.

Experience 66

Experience Experiments Campaign Branding 66

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. The science behind storytelling. Research behind the persuasiveness of storytelling is well-publicized.

Emotional 90

Emotional Rats Morals 2014 90

10,000 Birds

AUGUST 4, 2015

How to choose bird feeders; how to make nutritious bird food; how to create a backyard environment that will attract birds; how to survey your feeder birds for citizen science projects; how to prevent squirrels from gobbling up all your black oil sunflower seed (sorry, none of that works). million people in the U.S. in 2011*) came about.

America 234

America Squirrels Industry Birds 234

10,000 Birds

JUNE 1, 2021

Interestingly, Chestnut-collared Longspur does appear under its brand-new official name, Thick-billed Longspur, though the description underneath uses the old name. I am particularly happy to see that the bird communication section includes recent research on singing female birds. These are all informative and current.

North America 279

North America America California Condor Birds 279

10,000 Birds

JANUARY 27, 2022

Most of such bird tours are branded “Borneo”, without ever mentioning the name of the country in the name of the tour. With some updates based on subsequent research, “Birds of Malaysia” taxonomically follows the “HBW and BirdLife International Illustrated Checklist of the Birds of the World”.

Malaysia 245

Malaysia Singapore Asia 2020 245

10,000 Birds

JANUARY 1, 2024

The website then hastens to add that “Unfortunately, there isn’t much scientific research on the poop of the upland buzzard” I bet some ornithology students do not find this particularly unfortunate. Some ornithological research is surprisingly simple. This individual first did not fully comply.

Birds 196

Birds Europe Science Illinois 196