Sales and Marketing Management

MAY 28, 2017

What we are selling is not the software product – the set of all the features, in their specific implementation – because there are just not many buyers for this software product. The software just happens to be the part we’re able to build and ship (and the means for us to get our cut). Selling the New Normal.

Branding 59

Branding Groups 2017 2014 59

Sales and Marketing Management

AUGUST 13, 2018

According to the research, effective sales organizations are 81 percent more likely to be practicing consistent usage of a CRM. This is where CRM software steps in to save the day. CRM software is not just another weapon in the company’s arsenal, but rather one of the most productive B2B sales drivers.

Seals 67

Seals Branding Adoptable Experience 67

Sales and Marketing Management

MARCH 11, 2019

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. With more than 15 years of experience in the marketing technology and software space, Tessa works to help clients execute engaging multiplatform experiences and products that bring their brands to life.

Collecting 115

Collecting Ohio Campaign Branding 115

Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

JUNE 13, 2018

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. In determining their companies’ definitions, leaders should ask themselves two questions: Does the brand have an obvious technology advantage, and are there specific industries and markets where the solution is strongly preferred?

Branding 72

Branding Industry Research Experience 72

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. And when services involve something like Software-as-a-Service (SaaS), it can get even murkier.

Branding 75

Branding Adoptable Asia Europe 75

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Positioning is, and that’s why it needs to come first.”.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

OCTOBER 24, 2019

Then there’s the problem of “serial switching,” the changing of brands when benefits aren’t clearly communicated, a habit 67% of customers admit to. So why aren’t more businesses embracing communication within their customer loyalty programs? Over recent years, new messaging mediums have exploded onto the scene.

Branding 48

Branding Science Research Experience 48

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Thus, in the Attract phase, which is focused on creating trust and thought leadership for the brand, deliver blog posts, press releases and similar material.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

JUNE 15, 2018

I did a load of research to quantify the value of this (small) investment and was inspired by some significant data related to users. Three examples: Partners feel stronger loyalty and there was potent, continuous brand awareness. online community software available, phpBB. Create Your Own Digital Work Environment.

Collecting 76

Collecting 2013 Branding Experience 76

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. For example, the teams and communications that support trade shows and brand marketing work separately. Barriers to measuring ROI. Measure success at every step. ?Consider

Experience 66

Experience Experiments Campaign Branding 66

Sales and Marketing Management

NOVEMBER 28, 2019

According to Pew Research, approximately 81% of users are on (smart) mobile devices, which means most customers are too. Jason Kren has held roles in sales, marketing and executive leadership across product and software companies for 20 years. He has been a sales leader for consumer electronics brands RCA and Panasonic.

Branding 71

Branding Experience Experiments Research 71

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Buyers have increasingly embraced completing their own research for years. Trends that are here to stay.

Industry 48

Industry 2020 Georgia Research 48

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Thus, in the Attract phase, which is focused on creating trust and thought leadership for the brand, deliver blog posts, press releases and similar material.

Branding 48

Branding France Adoptable Raised 48

Sales and Marketing Management

MAY 6, 2019

Instead, buyers talk with their peers in their personal networks, do their own research via web searches and social media, and have already done a good deal of vetting before they even talk to sales. Until now, the priority of sales enablement has been creating and communicating the brand instead of letting customers do the talking.

Vet 48

Vet 2019 Branding Adoptable 48

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Emotional 90

Emotional Rats Morals Research 90

Sales and Marketing Management

SEPTEMBER 18, 2019

Agencia uses whitepapers, webinars, blog posts, social media discussions and other online means to build its brand by providing useful information. The software provides visibility regarding the number of touches a rep is getting with each prospect and what messaging to provide.

Game 66

Game Litter Lifestyle Branding 66

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Branding 48

Branding Chicago Industry 2014 48