SalesFuel

MAY 17, 2024

86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. Here’s what your client needs to know about the importance of incorporating video game ads to their digital marketing solutions. It’s so important that spending reached $7.53 billion by 2027.

Game 52

Game Branding Advocacy Research 52

SalesFuel

MARCH 18, 2024

After all, 50% of marketers say that video helps them meet key performance objectives more than any other ad format. Whether it’s a TV commercial or online video, these ads resonate well with consumers. But if your client’s video ads haven’t been performing as well as they should, change things up.

Branding 97

Branding Research Rights 97

SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Using Video to Boost Social Selling: Discover techniques for utilizing video content to enhance your social selling efforts.

Emotional 104

Emotional Research Campaign Branding 104

SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

Branding 113

Branding Industry Research Experiments 113

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Gerd Leonhard uses a mix of photos, graphics and videos and via Zoom. Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation.

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Los Angeles 2020 Belgium Research 143

SalesFuel

SEPTEMBER 13, 2024

The most popular digital direct response channels for integrating with mail ads include: Email: 76% of marketers plan to integrate direct mail with this channel Digital Video: 49% SMS/MMS: 42% Paid Social: 41% Display: 36% Connected Audio: 29% CTV/OTT: 23% Of course, there is not a one size fits all campaign for every brand.

Campaign 105

Campaign Neglecting Branding Collecting 105

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. Sixty-five percent said they felt “very” or “somewhat” engaged.

Atlanta 127

Atlanta Industry Branding Research 127

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Further, use social media, email, and video to nourish relationships with contacts you can no longer meet at conferences or even over lunch.

Industry 133

Industry Branding 2020 Campaign 133

Sales and Marketing Management

OCTOBER 26, 2018

Creating videos is easier than ever these days. Most people would much rather watch a series of short training videos versus reading text. They’ll appreciate the more personable approach and easily digestible videos. The community could house all of those training videos. Wrap those little gifts in your brand colors.

Branding 109

Branding Europe Industry Experiments 109

SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Brand lift studies can detect whether ad campaigns are attracting attention. Researchers found a 4.7

Branding 59

Branding Campaign Research Rights 59

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

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Campaign Ohio Branding Research 104

SalesFuel

AUGUST 2, 2024

Video streaming: 10.4% According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

2018 96

2018 2020 Research Campaign 96

Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. When customers convert, ask them how they got there.

Research 132

Research Branding Groups Industry 132

SalesFuel

MARCH 29, 2024

78% of consumers agree that reviews give them more confidence in a product, service or brand. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel.

Branding 98

Branding Research Experiments Experience 98

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. They’re too focused on their brand’s credibility and trustworthiness to do more research. Here’s how.

Branding 59

Branding Industry Research Game 59

SalesFuel

SEPTEMBER 16, 2024

Photo by: BRUNO CERVERA SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement The Benefits of CTV/OTT Of course, marketers aren’t just randomly deciding to allocate more budget to CTV/OTT ads. They’ve earned it.

Branding 105

Branding Research Rights 105

Sales and Marketing Management

OCTOBER 12, 2020

Zoom’s emergence as a common business platform has made it easier and more acceptable to connect by video, and that can lead to deeper relationships. However, we will also leverage video calls with customers far more frequently. . I believe we will. Remote teams are a big change too. Half of our company’s sales team works in offices.

2020 127

2020 Experiments Experience Branding 127

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Adding television completed the mix and proved the dominance of video. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Better brand recognition.

Branding 59

Branding Emotional Bears Research 59

Sales and Marketing Management

NOVEMBER 11, 2019

Forrester Research has predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. Video marketing. A substantial chunk of B2B buyers consume video content during the purchase journey. Videos are an ideal delivery vehicle of information for more complex B2B sales.

2020 70

2020 2019 Branding Abandonment 70

SalesFuel

MAY 31, 2024

Additionally, it’s “supported by research that reveals Gen X and baby boomers are showing a growing interest in discovering new products on social media (up 10% and 41% respectively, YoY).” If a product or service is genuinely recommended by an influencer without brand interference, its popularity will skyrocket.

Campaign 52

Campaign Branding Groups Research 52

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Branding 74

Branding Advocacy Campaign 2018 74

SalesFuel

JUNE 5, 2024

Digital Marketing Investments to Fuel 2024 Business Growth Digital Video According to a report by IAB , the digital media format that saw the strongest growth in 2023 was digital video. That means digital video brought in $52.1 Why is video so successful? Not only did its revenue increase by 18.9% of digital ad revenue.

Branding 52

Branding Research 52

SalesFuel

APRIL 5, 2024

Another major component is creating ads that will enhance your client’s target audience’s attitudes toward the brand. Overall, the main online advertising media that grabs consumer attention include: Social Media Ads (including side banner ads, brand promotional content, etc.): 5% Ads on Apps (including videos, banner ads, etc.):

Branding 52

Branding Research Humane Animal 52

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

Branding 66

Branding Research Medical Campaign 66

SalesFuel

MAY 13, 2024

In 2023, CTV ads accounted for more than half of video impressions: CTV: 53% Mobile: 35% Desktop: 12% But unlike the mobile and desktop, CTV is the only video ad format with consistently increasing impressions. Interactive Ads These CTV ads deliver 7x the engagement of standard video ads, says Innovid.

Branding 52

Branding 2020 Research Rights 52

SalesFuel

JUNE 24, 2024

Performance Marketing vs. Brand Marketing According to a study by Nielsen, 70% of marketers are prioritizing performance marketing over brand marketing. The problem with this plan is that they’re planning on reducing their brand marketing efforts. Digital Video: 1.7 Digital Video: 1.7 Paid Social: 1.5 Display: 1.4

Campaign 52

Campaign Branding Emotional Research 52

SalesFuel

JUNE 28, 2024

The top factor that makes consumers choose brands to buy from is price competitiveness (57% of consumers agree). Another way is by creating loyalty programs for your clients’ brands. Offering Quality Products Another 53% of consumers say they’ll choose one brand over another for better quality products.

Branding 52

Branding Pets Research Family 52

Sales and Marketing Management

DECEMBER 14, 2020

Buyers have increasingly embraced completing their own research for years. You can send a deck or a proposal, but you want to spend that rich time with video on the relationship-building and building credibility.”. Video interaction with customers and prospects is more precious, which means it should be scheduled judiciously.

Industry 111

Industry 2020 Georgia Research 111

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Thus, in the Attract phase, which is focused on creating trust and thought leadership for the brand, deliver blog posts, press releases and similar material.

Branding 76

Branding France Adoptable Rights 76

Sales and Marketing Management

JUNE 15, 2018

I did a load of research to quantify the value of this (small) investment and was inspired by some significant data related to users. Three examples: Partners feel stronger loyalty and there was potent, continuous brand awareness. You then populate each section with content in any format: text, PowerPoint, PDF, video.

Collecting 76

Collecting 2013 Branding Experiments 76

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. Sell a product and your prospects often feel they already have a relationship with your brand.

Adoptable 75

Adoptable Branding Asia Europe 75

SalesFuel

JUNE 3, 2024

According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.: Photo by: Microsoft 365 SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Research 52

Research Campaign Branding Rights 52

SalesFuel

OCTOBER 18, 2024

Switch from Instagram to TikTok Last year, TikTok and Instagram were fairly even when it came to delivering the best ROI for short form video. That means brands get more bang for their buck. Photo by: Vitaly Gariev SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement Now, 50.1%

Branding 45

Branding Campaign Research Rights 45

SalesFuel

DECEMBER 4, 2024

It can also shed light on your brand image. Use hashtag research to find niche accounts and engage. By consistently offering valuable content, you attract potential customers, facilitate meaningful sales conversations, and organically boost your brand reputation.” Share tips and recommend your product in relevant conversations.

Branding 52

Branding Industry Neglecting Research 52

SalesFuel

DECEMBER 16, 2024

In her article, she explains that sellers can specifically use blogs to: build your brand drive organic traffic establish authority and trust Blogging outperforms email marketing, social media, and paid advertising when it comes to cost and ROI, she adds. Sugar CRM shares that over 85% of B2B marketers prioritize brand awareness.

Branding 52

Branding Industry Research Raised 52

SalesFuel

JULY 5, 2024

consumers still turn to search engines to perform brand name searches. 94% of baby boomers still use search engines to perform brand name searches. For example, only 64% of Gen Zers use search engines for brand name searches. consumers at least begin their brand searches via social media. Forbes says that 84% of U.S.

Branding 40

Branding Lifestyle 2006 Research 40

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Research behind the persuasiveness of storytelling is well-publicized. The way to do that is with a story.”. The science behind storytelling.

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Emotional Rats Morals 2014 90