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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). It’s the kingdom.” Content must: Address buyer pain points and needs. Be simple to understand.

France 76
article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). It’s the kingdom.” Content must: Address buyer pain points and needs. Be simple to understand.

France 48
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How to Hire a Salesperson

SalesFuel

They represent all your products, brand, and values. You have to plan, research, and know what makes a successful salesperson if you want a winning team. Build a Strong Employer Brand to Stand Out Youre not the only company looking for good sales talent. A strong employer brand helps you stand out. Compensation matters.

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What is a Digital Marketing Audit?

SalesFuel

If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. For a media salesperson, this means helping clients sync their brand's tone and message across every channel, from inbox to Instagram feed. The difference between mastery and mediocrity?