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SMBs Expect Top Results from Their SEO Campaign Strategy

SalesFuel

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign 104
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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

Branding 113
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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

78% of consumers agree that reviews give them more confidence in a product, service or brand. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel.

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How Breakthrough Content Marketing Programs Drive Higher SMB Profits

SalesFuel

However, written formats like blog posts and white papers have no such stipulations. It is important to conduct research before making changes to their content marketing programs. Photo by: Brooke Cagle SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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SMBs Need an Innovative Digital Marketing Framework

SalesFuel

According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.: Photo by: Microsoft 365 SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).