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Barker, and Carroll Henderson is a well-researched, copiously illustrated, engaging study of bird feeding practices, personalities, inventions marketing, and companies that developed in the United States from the late 19th century to the present day, with a little bit of Canada, Europe, and South America thrown in. Baicich, Margaret A.
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As a librarian and women’s studies scholar, I greatly appreciate the research. Preferably, they should be wearing colors of purple, white, and gold, the branded hues of their movement. This is where Boase excels. I did often wonder while reading the book whether the result equaled the effort. This is good stuff.
If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. For a media salesperson, this means helping clients sync their brand's tone and message across every channel, from inbox to Instagram feed. The difference between mastery and mediocrity?
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