Sales and Marketing Management

JUNE 28, 2018

From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. It’s not just good for sales, but it also shines the best possible spotlight on your brand.

Industry 83

Industry Research Adoptable Branding 83

10,000 Birds

AUGUST 4, 2015

Barker, and Carroll Henderson is a well-researched, copiously illustrated, engaging study of bird feeding practices, personalities, inventions marketing, and companies that developed in the United States from the late 19th century to the present day, with a little bit of Canada, Europe, and South America thrown in. Baicich, Margaret A.

America 227

America Squirrels Industry Birds 227

10,000 Birds

JUNE 4, 2019

As a librarian and women’s studies scholar, I greatly appreciate the research. Preferably, they should be wearing colors of purple, white, and gold, the branded hues of their movement. This is where Boase excels. I did often wonder while reading the book whether the result equaled the effort. This is good stuff.

Virginia 118

Virginia Portland Industry New York City 118