3 Keys to Effective Sales Teams in the Age of the Informed Buyer
Sales and Marketing Management
JUNE 28, 2018
From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. It’s not just good for sales, but it also shines the best possible spotlight on your brand.
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