Sales and Marketing Management

JUNE 12, 2017

That’s because the profession is part art, as it’s always been, and part science, thanks to the rise of Big Data, social media targeting and other technology for targeting and nurturing buyers. Michelle Huff is chief marketing officer of Act-On Software , a marketing automation provider. Don’t Drop Creativity. I’ll toast to that!

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

OCTOBER 24, 2019

Then there’s the problem of “serial switching,” the changing of brands when benefits aren’t clearly communicated, a habit 67% of customers admit to. So why aren’t more businesses embracing communication within their customer loyalty programs? Over recent years, new messaging mediums have exploded onto the scene.

Branding 48

Branding Science Research Experience 48

Sales and Marketing Management

SEPTEMBER 24, 2019

For example, the teams and communications that support trade shows and brand marketing work separately. When it comes to reports and key performance indicators, many companies turn to their data science, business intelligence or sales analysis departments. Finally, there’s the issue of incomplete data. Measure success at every step. ?Consider

Experience 66

Experience Experiments Campaign Branding 66

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Emotional 90

Emotional Rats Morals Research 90

Sales and Marketing Management

AUGUST 8, 2018

Some B2B brands are already aboard the social influencer bandwagon and on their way to increased revenue and awareness. What has allowed social media influence to help these brands generate B2B sales? National Geographic’s five Instagram channels featured hashtag-worthy images to inspire women to pursue innovative careers in science.

Campaign 75

Campaign Branding Science Industry 75