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Rule The Future of Digital Marketing with Awesome Strategies

SalesFuel

Brands paid influential individuals to post favorable content, typically videos on social media. Brands use influencers as creators. Whats most important in this change is that brands want monetization from their investment. The Shift from Influencers to Content Creators The world of influencers is shifting.

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How to Balance Brand Message with Performance Marketing

SalesFuel

Should they adjust their brand message in favor of performance marketing? New research shows this practice is growing, to the detriment of brand enhancement. Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. How Does a Company Improve Their Brand Message?

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AdMall’s Lead Gen Helps Find Ad Agency Hidden Gem En Route to $250,000 sale

SalesFuel

Brkthru is a digital media partner that works primarily with agencies to help expand their digital media capabilities, give support/bandwidth back to in-house media teams, and lend help with strategy, research, analytics, and more. Our partnership with [the client] will be a white labeled partnership.

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Are You Embracing Sufficient Creativity in Advertising?

SalesFuel

That strategy makes sense. New Ways to Measure Creativity While there's disagreement on how to measure creativity in advertising, Branding Strategy Insider encourages marketers to stay focused on the end goal. How to Evaluate Creativity Not only that, once marketers get a creative idea, 64% are not sure how to evaluate it.

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Why B2B Brand Strategy Matters More Than Ever

SalesFuel

Are your B2B accounts diluting their brand messaging with too many mediocre ads? They have a powerful message for B2B brand strategy that goes way beyond emphasizing the brand logo. The Impact of Branding on Large Buying Teams In a recent post, we discussed the key motivators that come into play in the B2B buying process.

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AdMall's Data Helps to Close Chiropractic Traditional TV Ad Campaign

SalesFuel

Challenge: Garnering brand recognition without having a current chiropractic TV ad campaign Daniel Amortegui, an account executive from Effectv , has only been selling for a year and a half. The cost per call was gradually increasing until they realized that a better strategy could come in place.”

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These Podcast Topics Draw Audiences

SalesFuel

Brand-awareness advertising accounts for 54% of the spending. This strategy is particularly prevalent when the podcast topics are in the tech (13)% and business (11%) verticals. In addition, sports-related podcasts captured new brands in Q4 2024. about 1 out of 6 new brands opted for sports podcasts as part of their media spend.